Brand Manager

2 weeks ago


Westville, South Africa RCL FOODS Careers Full time

At **RCL FOODS** we see and do things differently, we think bigger, work smarter and as a team collectively work towards achieving our ambition, more food to more people, more often

Our business is on a continuous path of evolution and growth, as such, our Talent Team is currently looking for a dynamic **Brand Manager **to join our Group Functions Division.

The purpose of the Brand Manager is to manage and develop the brand profit and loss, image, and positioning in relation to competitors as well as develop and implement marketing initiatives and activities for the brands or products.

The role can be based in **Westville or Johannesburg** and reports to the Marketing Executive.

**Duties & Responsibilities**:
**Brand Management**

Participate in the formulation of the marketing strategies for both consumers and B2B customers

Oversee a portfolio of categories /brands that are more highly valued by the business.

Formulate the brand SIA targets in consultation with the Marketing Manager and ensure alignment with the national targets.

**New Product Development and Marketing Research**

Lead NPD projects with cross-functional teams and external service providers

Conduct relevant analysis to identify strengths and weaknesses in the brand portfolio/strategy

**Information Analysis, Management, and Reporting**

Provide detailed and precise reports to illustrate trends, predictions, and relevant strategies.

Provide forecasting input with the customer team into S&OP forecasts.

**Financial Management**

Formulate and manage the cost centre budget on a monthly basis.

Meet budgetary targets.

Formulate and implement approved NPD budgets.

**Minimum Requirements**:
A Degree or Diploma in Marketing Management (3 years)

Valid Code EB drivers’ license

5 to 8 years relevant experience in a competitive FMCG environment



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