Digital Brand Manager

3 weeks ago

Westville, South Africa RCL FOODS Careers Full time

At **RCL FOODS**, we are constantly pushing the boundaries of what's possible in the FMCG industry. We pride ourselves on our innovative spirit and commitment to delivering products that make a difference in people's lives.

As a **Digital Brand Manager**, you'll have the opportunity to be part of a dynamic team that sits within our digital innovation hub, _The Studio_, and shape the future of our brands through digital innovation.

As a Digital Brand Manager, you are a brave and curious individual with a passion for digital marketing and a natural ability to lead project management for digital product and concept innovation.

You will work collaboratively with cross-functional teams, agencies, and vendors to develop and implement digital marketing campaigns and innovations that drive engagement, brand awareness, and sales growth.

This exciting role will be based in **Westville **and report to the Digital Marketing Executive.

**Duties & Responsibilities**:
Champion the development and implementation of digital marketing strategies for assigned brands, including social media, content marketing, influencer marketing, and digital advertising.

Act as a fearless leader and project manager for digital product and concept innovation projects, driving creative ideation, prototype testing, and launch.

Work closely with the brand marketing team to ensure all digital campaigns align with the overall brand strategy and messaging.

Analyze and report on digital marketing campaigns' performance, using data to drive insights and optimizations for future campaigns.

Stay on top of the latest digital marketing trends and technologies, sharing your knowledge and best practices with the organization.

Cultivate strong relationships with key stakeholders, including agency partners, vendors, and internal teams, to ensure the seamless execution of digital marketing initiatives.

Have an insatiable curiosity for learning and experimentation, leading to continuous innovation and improvement.

Ensure compliance with all relevant legal and regulatory requirements related to digital marketing and advertising.

**Minimum Requirements**:
**Qualification**

Bachelor's degree in marketing, communications, or a related field.

**Experience**

5+ years of experience in digital marketing, with a focus on project management for product and concept innovation.

**Skills and Attributes**

A fearless leader and a natural project manager, with strong problem-solving and decision-making skills.

Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.

Strong analytical skills, with experience in analyzing digital marketing campaign performance data and using insights to drive optimization.

Passion for the FMCG industry, with knowledge of consumer behavior, market trends, and competitive landscape.

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