Brand Manager

3 months ago

Pietermaritzburg, South Africa Willowton Group Full time

**JOB DESCRIPTION**

Position: Brand Manager

Department: Marketing

Location: Pietermaritzburg, South Africa

Reports to: Commercial Executive

**Background to the Company**

Willowton Group has been in operation since 1970 and has grown to become one of Africa’s leading edible oil processors, as well as one of the leading competitors in the South African FMCG market.

The group operates across South Africa with manufacturing facilities in Pietermaritzburg, Johannesburg, and Cape Town. Willowton Group has recently completed expanding its manufacturing operations into Zambia and Zimbabwe, with aspirations to further extend its reach to customers throughout Africa.

A wide range of products encompasses edible oils, rice, margarines and spreads, beauty, toilet and laundry soaps, candles, baking and industrial fats. Well-known brands include, amongst others, Sunfoil, Sunshine D, D’lite, Crown, WoodenSpoon, and Allsome rice.

Key to the group’s success are the sound foundations of service excellence, continued investment in technology and human resources and the hands-on involvement of the directors in the day-to-day running of the business.

By combining flexibility and vision with a sound business approach, the company is set to strengthen its position in the FMCG market even further, now and into the future.

**Principal Accountabilities**
- Collaborating with senior leadership to develop and execute dynamic brand, category, consumer, and trade marketing strategies tailored to national and regional market dynamics.
- Inspiring and motivating a high-performance culture within the marketing team, implementing KPIs, conducting performance reviews, and investing in team development.
- Conducting thorough market and competitor research and analysis, guiding the reshaping of national and regional strategies to maintain a competitive advantage.
- Ensuring the marketing team operates within budget, proactively managing supplier costs, and monitoring inventory.
- Customer Relationship Management: Maintaining and improving key customer, partner, and supplier relationships to drive strategic alignment and support.
- Identifying and pursuing growth opportunities, including new markets, increased product ranging, and new branding and sponsorship opportunities.
- Monitoring and achieving performance metrics using data analytics and market intelligence.
- Ensuring positive collaboration across the organization to achieve operational and sales excellence.

**Desired Qualifications**
- Minimum of a Marketing Degree
- 3-5 years of experience within FMCG
- Experience in TEG, Wholesale, and alternative channels
- Ability to manage multiple categories and brands
- Excellent organizational and multitasking abilities, with a keen eye for detail.
- Effective communication skills and the ability to collaborate with cross-functional teams.

**Particulars**
- Market related salary

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