Brand Manager: Liqui Fruit

7 days ago

Cape Town, South Africa PepsiCo Full time

**Overview**

PepsiCo is proud to be one of the world’s leading food and beverage companies. Every day, we are dedicated to bringing our mission to create more smiles with every sip and every bite to life. Our products are enjoyed more than one billion times a day in more than 200 countries and territories around the world. Our portfolio — including Lay’s, Doritos, Gatorade, Pepsi and Quaker — consists of many iconic brands that generate more than US $1 billion each in estimated annual retail sales, helping to deliver more than US $70 billion in net revenue in 2020.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive. Through PepsiCo Positive, we are charting a new course to drive positive action for the planet and people. PepsiCo Positive is an end-to-end strategic business transformation with sustainability at the centre of how we will create growth and value by operating within planetary boundaries and inspiring positive change.

In South Africa (SA), you will find our products across the region at breakfast, lunch or dinner. At the gym or on the field. In the office or on the go. We refresh, restore and rejuvenate our consumers all day, every day with our key brands including Simba, Lay's, Liqui Fruit and Bokomo range of cereals. PepsiCo SA employs more than 13, 000 people across our three business divisions: Bakeries, Grains, Foods, Fruit, Snacks, Juice & Beverages.

**Responsibilities**

Are you looking for a challenging opportunity in an organization with a dynamic, innovative and diverse environment? if so, your future is at PepsiCo.

The Brand Manager - Liqui Fruit will be accountable to accelerate growth strategy through branding and evaluating all the variables on the market. Responsible to create and execute marketing plans that produce sustained, profitable volume growth and lasting brand equity.

**What will you be doing?**
- Lead the development and daily management of the iconic Liqui Fruit Brand. Lead cross-functional project teams + Manage key internal & external stakeholder/ customer relationships.
- Deliver to AOP agenda: Volume, Net revenue, NOBT in different geographies but mainly focused on South Africa - level of accountability is task relative.
- Brand management and ensuring necessary execution to gain market share, including owning brand strategy and execution of it - accountable
- Provide brand guidelines to export markets and ensure that the brand is executed consistently inline with brand VIS
- Project management - innovation, renovation, communication, promotions, etc - accountable
- Management of brand administration - accountable
- Development & management A&M budget (aligned to Pepsico principles) - accountable
- Market analysis: including data pulling and analysis to deliver insight - accountable
- Assist in the developing and managing market research - providing consultation or executing actions relative to the accountability
- Portfolio strategy input - executing actions relative to the accountability
- Annual Brand Plan development and implementation
- Review and shape product categories or lines - executing actions relative to the accountability
- Commercial Plan support and organizational embedding
- Analyse market data to cause correct with plans that improve performance in the market
- Build and foster collaborate working relationship with media and agency partners to deliver breakthrough brand communication executions
- Liaise with sales team and support implementation of plans
- i.e. sales presentations, POS, hampers, image, packshot requests, adhoc activations that need to be turned on quickly should a store be threatened by competitor pricing and activity.

**Qualifications**

**What will qualify you for the role**
- 6 -8 years experience, preferably within FMCG
- 3 year tertiary Marketing qualification - Diploma / Degre minimum
- Commercial understanding and ownership: Income statement to GP and bottom line + Budget management and reconciliation. Financial acumen for reporting and tracking financial and share performance and forecasting. Multi-disciplinary team and project leadership. Full value chain understanding and management. Regulatory/compliance on products and consumers (CGSA, DOH etc). Consumer behaviour and Shopper behaviour understanding. Research and analytics understanding and tracking; Customer and trade understanding, shopper and category growth strategies and customer/sales interactions.
- Project management:

- Innovation development and cross functional teams management
- Communication development and execution with agency partners
- Cross portfolio project management (example: shared projects across beverages) requiring cross team management
- Ability to work independently and in teams
- To effectively engage senior management to gain alignment/approval on projects/tasks
- Ability to build strong relationships, particularly with sales and other customers to deliver

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