Brand Manager: Liqui Fruit

2 weeks ago

Cape Town, South Africa PepsiCo Full time

Overview:
PepsiCo is proud to be one of the world’s leading food and beverage companies. Every day, we are dedicated to bringing our mission to create more smiles with every sip and every bite to life. Our products are enjoyed more than one billion times a day in more than 200 countries and territories around the world. Our portfolio — including Lay’s, Doritos, Gatorade, Pepsi and Quaker — consists of many iconic brands that generate more than US $1 billion each in estimated annual retail sales, helping to deliver more than US $70 billion in net revenue in 2020.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive. Through PepsiCo Positive, we are charting a new course to drive positive action for the planet and people. PepsiCo Positive is an end-to-end strategic business transformation with sustainability at the centre of how we will create growth and value by operating within planetary boundaries and inspiring positive change.

In South Africa (SA), you will find our products across the region at breakfast, lunch or dinner. At the gym or on the field. In the office or on the go. We refresh, restore and rejuvenate our consumers all day, every day with our key brands including Simba, Lay's, Liqui Fruit and Bokomo range of cereals. PepsiCo SA employs more than 13, 000 people across our three business divisions: Bakeries, Grains, Foods, Fruit, Snacks, Juice & Beverages.

**Responsibilities**:
Are you looking for a challenging opportunity in an organization with a dynamic, innovative and diverse environment? if so, your future is at PepsiCo.

The Brand Manager - Liqui Fruit will be accountable to accelerate growth strategy through branding and evaluating all the variables on the market. Responsible to create and execute marketing plans that produce sustained, profitable volume growth and lasting brand equity.

**What will you be doing?**
- Lead the development and daily management of the iconic Liqui Fruit Brand. Lead cross-functional project teams + Manage key internal & external stakeholder/ customer relationships.
- Deliver to AOP agenda: Volume, Net revenue, NOBT in different geographies but mainly focused on South Africa - level of accountability is task relative.
- Brand management and ensuring necessary execution to gain market share, including owning brand strategy and execution of it - accountable
- Provide brand guidelines to export markets and ensure that the brand is executed consistently inline with brand VIS
- Project management - innovation, renovation, communication, promotions, etc - accountable
- Management of brand administration - accountable
- Development & management A&M budget (aligned to Pepsico principles) - accountable
- Market analysis: including data pulling and analysis to deliver insight - accountable
- Assist in the developing and managing market research - providing consultation or executing actions relative to the accountability
- Portfolio strategy input - executing actions relative to the accountability
- Annual Brand Plan development and implementation
- Review and shape product categories or lines - executing actions relative to the accountability
- Commercial Plan support and organizational embedding
- Analyse market data to cause correct with plans that improve performance in the market
- Build and foster collaborate working relationship with media and agency partners to deliver breakthrough brand communication executions
- Liaise with sales team and support implementation of plans
- i.e. sales presentations, POS, hampers, image, packshot requests, adhoc activations that need to be turned on quickly should a store be threatened by competitor pricing and activity.

Qualifications:
**What will qualify you for the role**
- 6 -8 years experience, preferably within FMCG
- 3 year tertiary Marketing qualification - Diploma / Degre minimum
- Commercial understanding and ownership: Income statement to GP and bottom line + Budget management and reconciliation. Financial acumen for reporting and tracking financial and share performance and forecasting. Multi-disciplinary team and project leadership. Full value chain understanding and management. Regulatory/compliance on products and consumers (CGSA, DOH etc). Consumer behaviour and Shopper behaviour understanding. Research and analytics understanding and tracking; Customer and trade understanding, shopper and category growth strategies and customer/sales interactions.
- Project management:

- Innovation development and cross functional teams management
- Communication development and execution with agency partners
- Cross portfolio project management (example: shared projects across beverages) requiring cross team management
- Ability to work independently and in teams
- To effectively engage senior management to gain alignment/approval on projects/tasks
- Ability to build strong relationships, particularly with sales and other customers to deliver specific

  • Brand Manager: Liqui Fruit

    2 weeks ago

    Cape Town, South Africa PepsiCo Full time

    **Overview** PepsiCo is proud to be one of the world’s leading food and beverage companies. Every day, we are dedicated to bringing our mission to create more smiles with every sip and every bite to life. Our products are enjoyed more than one billion times a day in more than 200 countries and territories around the world. Our portfolio — including...

  • Assistant Brand Manager

    1 day ago

    Cape Town, South Africa PepsiCo Full time

    **Overview** **We are PepsiCo** PepsiCo is proud to be one of the world’s leading food and beverage companies. Every day, we are dedicated to bringing our mission to create more smiles with every sip and every bite to life. Our products are enjoyed more than one billion times a day in more than 200 countries and territories around the world. Our...

  • Assistant Brand Manager

    1 day ago

    Cape Town, South Africa PepsiCo Full time

    Overview: **We are PepsiCo** PepsiCo is proud to be one of the world’s leading food and beverage companies. Every day, we are dedicated to bringing our mission to create more smiles with every sip and every bite to life. Our products are enjoyed more than one billion times a day in more than 200 countries and territories around the world. Our portfolio...

  • Fruit Buyer

    5 days ago

    Cape Town, Western Cape, South Africa IOEC Full time

    Job DescriptionIOEC is a South African exporter and international brand development company; specific to this role we market and export South African and other regional fruit and vegetables worldwide. Founded in 1972, decades of experience assure the best possible quality, value and reliability of supply from IOEC to our customers.Purpose Of RoleWe are...

  • Fruit Procurement Specialist

    5 days ago

    Cape Town, Western Cape, South Africa IOEC Full time

    Job DescriptionIOEC is a renowned South African exporter and international brand developer, specialising in the marketing and export of high-quality fruits and vegetables worldwide.Purpose Of RoleWe are seeking an experienced Fruit Buyer with expertise in grapes, citrus or deciduous to join our dynamic team in Cape Town. This role requires someone with a...

  • Fruit Buyer

    2 weeks ago

    Cape Town, South Africa Carlysle Full time

    **Western Cape**, CPT - CBD** **Monthly Basic Salary (Market related, Negotiable)** **Our Great Export company client, that exports to over 45 countries throughout the world is currently looking for an experienced individual to fulfil the role of Fruit Buyer of the Offices in Cape Town.** **We are looking for a determined and dedicated person who has a...

  • Fruit Buyer

    2 weeks ago

    Cape Town, South Africa Carlysle Human Capital Full time

    YOU will be responsible for developing our existing relationships and finding new and relevant suppliers where required. **Key responsibilities include the following**: - Purchasing of deciduous and citrus fruit with more of a focus on the deciduous fruit and less on citrus - Developing relationships with new and existing South African suppliers/...

  • Senior Brand Design Manager

    14 hours ago

    Cape Town, South Africa PepsiCo Full time

    **Overview** PepsiCo is proud to be one of the world’s leading food and beverage companies. Every day, we are dedicated to bringing our mission to create more smiles with every sip and every bite to life. Our products are enjoyed more than one billion times a day in more than 200 countries and territories around the world. Our portfolio — including...

  • Sales Executive Fruit Cargo

    3 weeks ago

    Cape Town, South Africa FROGG Recruitment Full time

    Well establish Freight / Logistics company is looking for a Sales Executive with at least 2+ years’ experience within Fruit / Reefer Cargo Freight / Transport. **Salary**: Market Related **Minimum Requirements**: Matric, with a relevant Degree 2+ years’ experience as a Sales Representative in Fruit / Reefer cargo Fluent in English, Spanish and...

  • Fruit and Veg Trainer

    1 day ago

    Cape Town, South Africa Shoprite Group Full time

    **Purpose of the Job**: To design, implement and maintain a profitable business model for the fruit and veg department adhering to all policies and procedures. Conducting fruit and veg and flower and plant training at our fruit and veg training school and stores. The job objectives entails: -To design a profitable business model and ensure implementation....

  • Fruit Buyer

    5 days ago

    Cape Town, Western Cape, South Africa Carlysle Human Capital Full time

    Our client is a dynamic and ambitious family owned and run export trading business based in Durban that has been in existence for the last 52 years. They specialize in the export of FMCG's, fruit and vegetables, meat, wines and building materials to over 55 countries throughout the world.They are seeking an experienced individual to fulfil the role of Fruit...

  • Buyer (Fruit & Packaging)

    14 hours ago

    Cape Town, South Africa Truniq Professional Services Full time

    **Buyer (Fruit & Packaging) - Helderberg** **Exciting opportunity exist for a Buyer with a leading frozen fruit processing company specializing in the procurement, packing, and marketing of frozen fruit and vegetable products to national and international industrial markets.** **The successful incumbent will be responsible for the existing supply base...

  • Buyer Fruit

    3 weeks ago

    Cape Town, Western Cape, South Africa Status Staffing Full time

    A recent professional profile photo is to accompany your applicationEMPLOYMENT TYPE    :           PermanentSECTOR                          :           Food ProductionBASIC SALARY              :           Market relatedSTART DATE                  :           A.S.A.P /...

  • Fruit Trade Coordinator

    10 hours ago

    Cape Town, Western Cape, South Africa Helderberg Personnel cc Full time

    We are looking for an experienced Fruit Trade Coordinator to handle our export operations. As a key member of our team, you will be responsible for coordinating the sale of export quality fruits to overseas markets.Job DescriptionThe successful candidate will have a proven track record in fruit trade coordination, with a strong focus on customer...

  • Dispatch Clerk

    6 days ago

    Cape Town, Western Cape, South Africa Westfalia Fruit Full time

    Westfalia Fruit, a leading multinational supplier of fresh fruit and related value-added products to global markets. Through our vertically-integrated supply chain we grow, source, ripen, pack, process and market quality avocadoes & fresh produce – 365 days a year & across the globe.With the largest avocado-growing footprint in the world, we are recognised...

  • Logistics Coordinator

    6 days ago

    Cape Town, Western Cape, South Africa Westfalia Fruit Full time

    At Westfalia Fruit, a leading multinational supplier of fresh fruit and related value-added products to global markets, we are seeking a skilled Dispatch Clerk to join our team.Job DescriptionThe successful candidate will be responsible for creating work orders, administering dispatch operations, and providing administrative support to ensure the smooth...

  • Dispatch Clerk

    22 hours ago

    Cape Town, Western Cape, South Africa Westfalia Fruit Full time

    Westfalia Fruit, a leading multinational supplier of fresh fruit and related value-added products to global markets. Through our vertically-integrated supply chain we grow, source, ripen, pack, process and market quality avocadoes & fresh produce - 365 days a year & across the globe.With the largest avocado-growing footprint in the world, we are recognised...

  • Buyer (Fruit & Packaging)

    4 weeks ago

    Cape Town, Western Cape, South Africa West Coast Personnel Full time

    Introduction: Do you want to be part of a forward-thinking company dedicated to quality and sustainability?We are seeking an enthusiastic Buyer to manage and expand our fruit and packaging supply network. This role involves frequent interaction with our supply base, including farmers, pack houses, and packaging suppliers, as well as strategic negotiation and...

  • Fruit Packing Department Lead

    5 days ago

    Cape Town, Western Cape, South Africa NDC Personnel Full time

    Agricultural businesses rely on skilled professionals like you to lead their packhouse departments effectively. As a Fruit Packing Department Lead, you will be responsible for overseeing daily operations, supervising teams, and ensuring that all packed produce meets the required standards.You will work closely with production line supervisors to address any...

  • Marketing Manager

    14 hours ago

    Stellenbosch, Western Cape, South Africa Finovate Full time

    **Marketing Manager - Fruit** Our client, a well-established Agricultural entity in the Stellenbosch area, is looking for an experienced **Marketing Manager** (Fruit) to join their team. **Responsibilities**: To oversee and manage the sales and activity, emphasizing on the establishment of sustainable and long terms relationships with key customers and...