Loyalty & CRM Campaign Manager

3 weeks ago

Cape Town, South Africa F and G Sourcing Specialist Full time

Our Healthy Fast food Client is currently looking for a Loyalty & CRM Campaign Manager based in Cavendish, Cape Town

In a nutshell (your purpose)
- This role is responsible for owning the day-to-day Loyalty and CRM function
- Initiates strategic customer activation efforts to support commercial activities and drive long-term customer development and growth.
- This role ‘owns’ the platforms used to execute loyalty and CRM initiatives and be responsible for audits of these systems ensuring quality and accuracy are always maintained.

A day in the life (your duties & responsibilities)
- Own the execution of the Loyalty & CRM calendar, working closely with Marketing and cross-functional teams to refine and optimize how we engage and retain our customers, based on customer insight, business needs, and analytics
- Build required offers / promos in the loyalty system and ecommerce systems in line
- Be the key liaison between the restaurants and our CRM and loyalty partners and suppliers
- Develop and execute A/B incentive testing, inclusive of briefs, segmentation, deployment, and reporting
- Provide post-campaign analysis, highlighting clear insights and recommendations
- Performing daily routine tasks to ensure that the loyalty systems are kept up to date and managed efficiently.
- Developing and maintaining internal documentation and training guides for staff (when required) to adopt / support the implementation of new features and functionalities within the loyalty programme.
- Acts as the point of contact for Marketing, Customer Care and Operations for all loyalty related topics
- Responsible for reporting and reconciliation.
- Actively seek and maintain relationships with business, IT, Marketing and other key internal/external stakeholders.

What we need from you (our minimum requirements)

We can’t live without
- 3-5 years experience in marketing within a consumer driven industry and/or loyalty CRM marketing
- Bachelors degree or equivalent (e.g. NQF level 7) in Marketing, Direct Marketing or business-related field.
- Demonstrated experience with Database management platforms (CDP), CRM tools, and Loyalty Programmes
- Previous experience running & optimizing loyalty & CRM initiatives programme
- Entrepreneurial spirit and desire to develop and improve loyalty initiatives across app and eCommerce.
- Strong understanding of CRM principles and omni-channel customer experience.
- Strong project management skills, managing internal and external stakeholders, and multiple campaigns at once

We’d love you to have
- Experience and knowledge with working on previous Loyalty systems but not essential.
- Familiarity with rewards program and/or implementation is desirable
- Understanding of the Quick Service Restaurant / Retain industry
- Experience with Point of Sale integrations and/or the role it plays in loyalty configuration
- Attention to detail and meticulous accuracy in configuration of offers and campaigns

We’d like you to have
- Deep understanding of current and future digital trends across all CRM & Loyalty platforms
- Experience in working with loyalty platforms such as Cheetah and Comarch
- An opportunities to find inspiration for the work you will do)

**Salary**: R25 000 - R45 000.0 CTC Max (Including Prov Fund)

**Salary**: R25,000.00 - R45,000.00 per month

Application Question(s):

- Have you completed a Marketing, Direct Marketing or business-related degree/diploma

**Education**:

- Bachelors (preferred)

**Experience**:

- consumer driven industry and/or loyalty CRM marketing: 1 year (preferred)
- Database management: 1 year (preferred)
- running & optimizing loyalty & CRM initiatives: 1 year (preferred)

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