Marketing Manager
2 weeks ago
**Responsibilities**
Â- Develop and implement an annual Marketing Plan
Â- Â Manage the Marketing budget based on collection of Franchisee marketing royalties
Â- Assume accountability for all national Marketing activities above & below the line
Â- Management of Advertising agency & Marketing vendors
Â- Management of the media plan, ensuring that expenditure and Brand objectives are delivered on
Â- Accountability for Menu and New Product Development, building a two year innovation pipeline to meet brand objectives and ensuring accurate forecasts for promotions and new products to minimize write off costs
Â- Drive Menu optimisation with regards to pricing strategy and menu mix to achieve targeted average GP's and deliver value to the brand's customer base
Â- Development and implementation of pricing strategies
Â- Responsible for Packaging development
Â- Management of all consumer research to gain consumer insights that drive strategic decisions
Â- Implementation of best practices with regards Marketing Management and project Management
Â- Co-ordinate and present the brand's Marketing plans at the National Franchisee Conference, National Franchise Forum meetings and regional roadshows
Â- Presenting overview of the brand's Marketing to all new Franchisees
Â- Development & Maintenance of the digital and Social Media Strategy
Â- Interface with Product, Training, Operations, New Business & Regions
Â- Manage implementation of CRM strategies for the Brand, encouraging customer retention and customer loyalty
Â- Provide a supportive Marketing role to the Retail and International Division
Â- Prepare and present to EXCO, comprehensive quarterly Marketing updates
Â- Ensure all Regional Marketing plans and local store Marketing campaigns align with the Brand Strategy
Â- Develop and implement Marketing collateral in line with Brand CI
Â- Prepare statistical analysis to assist with decision making
Â- Management of Public relations and sponsorships where relevant
Â- Develop Brand Managers
Experience
A minimum of 5 years' experience in FMCG or Retail or the Fast Food Industry in a similar role
- Previous franchising experience is preferable
- Leading successful teams
- Strong track record of successfully building brands
- Has successfully managed people and teams
- Management of budgets
**Qualifications**:
A suitable tertiary qualification in Marketing, Communication  or Advertising
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