Marketing Manager

2 weeks ago


Midrand, South Africa Indipath Recruitment Full time

**Responsibilities**

Â- Develop and implement an annual Marketing Plan

Â- Â Manage the Marketing budget based on collection of Franchisee marketing royalties

Â- Assume accountability for all national Marketing activities above & below the line

Â- Management of Advertising agency & Marketing vendors

Â- Management of the media plan, ensuring that expenditure and Brand objectives are delivered on

Â- Accountability for Menu and New Product Development, building a two year innovation pipeline to meet brand objectives and ensuring accurate forecasts for promotions and new products to minimize write off costs

Â- Drive Menu optimisation with regards to pricing strategy and menu mix to achieve targeted average GP's and deliver value to the brand's customer base

Â- Development and implementation of pricing strategies

Â- Responsible for Packaging development

Â- Management of all consumer research to gain consumer insights that drive strategic decisions

Â- Implementation of best practices with regards Marketing Management and project Management

Â- Co-ordinate and present the brand's Marketing plans at the National Franchisee Conference, National Franchise Forum meetings and regional roadshows

Â- Presenting overview of the brand's Marketing to all new Franchisees

Â- Development & Maintenance of the digital and Social Media Strategy

Â- Interface with Product, Training, Operations, New Business & Regions

Â- Manage implementation of CRM strategies for the Brand, encouraging customer retention and customer loyalty

Â- Provide a supportive Marketing role to the Retail and International Division

Â- Prepare and present to EXCO, comprehensive quarterly Marketing updates

Â- Ensure all Regional Marketing plans and local store Marketing campaigns align with the Brand Strategy

Â- Develop and implement Marketing collateral in line with Brand CI

Â- Prepare statistical analysis to assist with decision making

Â- Management of Public relations and sponsorships where relevant

Â- Develop Brand Managers

Experience

A minimum of 5 years' experience in FMCG or Retail or the Fast Food Industry in a similar role
- Previous franchising experience is preferable
- Leading successful teams
- Strong track record of successfully building brands
- Has successfully managed people and teams
- Management of budgets

**Qualifications**:
A suitable tertiary qualification in Marketing, Communication  or Advertising


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