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Senior Marketing Manager

5 months ago

Midrand, South Africa MiWay Full time

Who are we?
- Work with Executive Head of Marketing and Head of Online (HOO) in the development and execution of the overall marketing, communications, digital and advertising strategy.
- Lead external and internal brand communications strategies and ensure seamless integration and synergy of all marketing, digital and brand communications activities.
- Drive and manage the conceptualisation and production of advertising and product marketing and client campaigns.
- Work with creative agency to generate relevant creative campaigns and content for all media platforms.
- Work with HOO and the Digital team in supporting content creation and digital marketing campaigns.
- Oversee marketing delivery for Personal Lines, Business Insurance, Broker, and Alternative distribution.
- Oversee the delivery of all external communications campaigns and solid Public Relations understanding.
- Work closely with the marketing team on the delivery of events and sponsorship activities.
- Oversee delivery of customer-centric communications plans and direct marketing campaigns.
- Maintain strong relationships with agency partners, providing written briefs and debriefs and managing all ATL and BTL projects.
- Work with HOM on forecasting, expense planning, reporting, and management of the marketing budget and campaigns in line with approved growth plans and budgets.
- Analyse key metrics to measure ROI and KPIs for marketing delivery.
- Assist with any other marketing projects and deliverables as assigned by HOM / HOO. Knowledge, Skills and Requirements
- Qualification and experience in Marketing, Communications, Digital Marketing, or similar relevant field.
- At least 4 years’ experience as a senior marketing manager or in a similar role.
- Critical thinking and problem-solving skills.
- Strong negotiating skills.
- Knowledge and experience in developing and implementing marketing and communications strategies.
- Strong MS Excel, MS Word, and MS PowerPoint skills.
- Familiarity with creative formats on all platforms including TV, OOH, Radio, and Digital.
- Ability to create and execute impactful marketing campaigns in both ATL and Online
- In-depth knowledge of all marketing channels and the ability to understand the cross-channel impact of each.

Qualification and Experience Degree or Diploma with 8 to 10 years related experience. Knowledge and Skills Client requirements Planning and implementation of marketing startegy Market research Reporting and Administration Project and quality management Personal Attributes Organisational savvy - Contributing through others Decision quality - Contributing through others Plans and aligns - Contributing through others Optimises work processes - Contributing through others Build a successful career with us
We’re all about building strong, lasting relationships with our employees. We know that you have hopes for your future - your career, your personal development and of achieving great things. We pride ourselves in helping our employees to realise their worth. Through its four business clusters - Sanlam Life and Savings, Sanlam Investment Group, Sanlam Emerging Markets, Santam, as well as MiWay and the Group Office - the group provides many opportunities for growth and development. Core Competencies Cultivates innovation - Contributing through others Customer focus - Contributing through others Drives results - Contributing through others Collaborates - Contributing through others Being resilient - Contributing through others Turnaround time
At MiWay we believe in cultivating a positive and dynamic working environment that gives you freedom and opportunity to succeed. MiWay is committed to transformation and embracing diversity. This is what drives us to achieve a multicultural workplace with employment equity as a key goal to create an inclusive workforce, reflective of the demographics of our society.