Content Specialist

2 weeks ago

Johannesburg, South Africa Specd Full time

**JOB DESCRIPTION**:
**Job Title**:Content Specialist

**Employment Type**:Permanent

**JOB SCOPE & RESPONSIBILITIES**
- Develop plans for generating meaningful content to drive increased traffic, engagement, and brand visibility, in line with customers characteristics and online preferences.
- Conceptualise and plan for digital content storyline and layouts for various channels ensuring content remains fresh and exciting.
- Brainstorm, design and deliver content in different forms including video, photographs, social, written, etc.
- Produce general copywriting for the company website and blogs including:

- Copywriting for consumer and corporate website.
- Promotional website content: promotions, events, advert banners, and special offers.
- Social media content organic and paid.
- Promotional and enticing copy for online advertising campaigns (e.g., Google AdWords, Facebook Ads).
- Attends occasional events to support real-time and wrap-up coverage.
- Develop and upload content to social platforms: Facebook, Instagram, YouTube, Twitter, LinkedIn.
- Develop and upload content to digital paid media platforms: Google Search, Google Display.
- Develop and upload dynamic content (specials, events, and promotions) to the company website.
- Proof-read and edit content for various platforms.
- Review and optimise the ongoing performance of all content using key SEO strategies and tools to ensure growth.
- Own the photographic e-commerce assets and image library including renaming, resizing, and uploading images from photoshoots.
- Facilitate the image editing process, including retouching, and resizing with speed and accuracy.
- Work with editors, producers, and other designers to resolve technical and/or design issues.
- Correspond and obtain approvals on final content, against brief.
- Be an ideas bank of new innovation and concepts to be used as a foundation for content for various online channels in line with business requirements.
- Perform content audits.
- Commission, edit, and proofread content ensuring it meets style, tone, and marketing message requirements, as well as reflecting the company brand.
- Co-ordinate the online community content and reputation management for the business, engaging with communities across all social platforms; Adobe. social listening, tracking, and tagging and respond to complaints, inquiries, and comments through Adobe Social.
- Complete monthly content and social (organic and paid) reports, including the analysis and ROI of relevant content aimed at specific channels and market segments.
- Maintain an extensive digital and physical collection sample archive.

**QUALIFICATION AND EXPERIENCE**

**Qualification**:

- 3 Year Bachelors Degree preferably in marketing, communication, English or journalism.
- Copywriting certification.
- GAIQ certification is an advantage.

**Experience**:

- A minimum of 3 years experience marketing with experience using one or more digital content management systems (Adobe Experience Manager, WordPress, etc.).
- Experience coordinating and managing suppliers and an outsourced content team.
- Knowledge / ability to use a social media scheduling tool.

**Work conditions and special requirements**
- May be required to work outside of normal working hours, in line with operational requirements (including weekends, public holidays).

**COMPETENCIES**

**Technical proficiency**:

- Digital content management systems (Adobe Experience Manager, WordPress, etc.).
- Rules of each social platform and best practice.
- Digital asset management.
- SEO: keyword implementation, site links, metadata.
- Basic HTML and CSS understanding.
- Basic understanding of Google Analytics.
- Ability to use browser developer tools to review content on different device screen sizes.
- Knowledge of bootstrap.
- Knowledge and enjoyment of sport.
- ** Advantageous**:

- Google Webmaster.
- Photoshop and basic design skills.
- Digital User Experience (UX).
- org enhancements.
- Digital User Experience (UX).

**Know-how**:

- Requires specialised knowledge of techniques, equipment and processes relating to digital content administration practices, services, and suppliers.
- Short term planning (6-12 months) involves conducting the planning of activities to meet and optimise processes in the marketing, digital and technology value chains
- Organise, plan, and prioritise tasks for self to ensure that work gets done effectively and efficiently.
- Interact with clients, and professional teams - influencing, motivating and encouraging specific behaviour.

**Problem-solving**:

- Monitor changes in the environment and is quick to act upon potential opportunities, risks, and challenges.
- Consider all the facts, options, and possible outcomes prior to making decisions.
- Analyse and diagnose performance issues in order to maximise or leverage product strengths to deliver results.
- Deal with diverse problems in own area, using judgment and discretion to resolve them.

**Accountability**:

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