Marketing Manager

2 weeks ago

Cape Town, South Africa Cognia Law Full time

**COMPANY PROFILE**
Cognia Law is an international law company, providing consulting, flexible resourcing and managed legal services to law departments and law firms. The company brings cost-effective, process-optimized and technology-enabled solutions to solve clients’ most pressing legal challenges. Cognia Law collaborates with those who are game changers in adjacent areas delivering holistic, value-based solutions and world-class delivery with best-fit talent.
Cognia Law is a Chambers-ranked law company and has a reputation for really making a difference and being focused on solving clients’ problems and enabling sustainable change in the legal sector. The key to success is our people - not only do we attract and retain the best legal talent but focus on enabling our team to realize their full potential.
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ABOUT THE ROLE**
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Are you passionate about delivering B2B marketing campaigns that deliver measurable outcomes in the UK? Interested in using your mix of marketing, sales and communications skills to make an impact in the professional services sector? Thrive at collaborating with senior business leaders to turn technical documents into compelling content. Then don’t miss this opportunity to make a difference as a member of our marketing team.

We are a fast-growing law company with exciting plans to achieve our strategic goals over the next five years. This new role is a fantastic opportunity to join a high-energy team and contribute to the success of the business.

In this challenging and varied role, you will report into the Associate Marketing Director and be responsible for promoting Cognia’s brand and delivering compelling marketing campaigns and initiatives.

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KEY RESPONSIBILITIES**
- Planning and delivering strategic marketing campaigns across Cognia’s programmes through an integrated multi-channel approach.
- Designing and managing campaigns with recommendations on the best tactics and channels to engage our target audience eg website, social media, face-to-face, events, video, thought leadership reports, podcasts, newsletters, surveys etc.
- Setting content strategy, recommending specific content to include as part of that strategy and drafting/editing compelling content to engage our target audience in a variety of formats (eg videos, podcasts, infographics, polls).
- Collating relevant data, monitoring progress, providing insights and delivering reports outlining performance related to campaign metrics.
- Organising events (face-to-face and virtual) from briefing through to roll-out with responsibility for researching external venues (or virtual formats), coordinating the invitation process and providing on-site support on the day.
- Creating and managing LinkedIn and Twitter campaigns.
- Monitoring google analytics trends and amending marketing activity accordingly to enhance the user experience.
- Maximising SEO to maintain visibility amongst our target market
- Managing multiple external suppliers from overseeing deliverables, reporting to senior stakeholders on providers’ performance/return on investment, administering invoices and maintaining a broad network of contacts to recommend new partnerships for future projects
- Using knowledge of legal sector and technology advances combined with knowledge of GCs’ and legal directors’ challenges to recommend innovative ways Cognia can stand out in the market.
- Collaborating with the senior leadership team to translate technical offerings into compelling propositions for Cognia or jointly with Cognia’s delivery partners.
- Plan and deliver series of videos and podcasts designed with clear calls to action using a variety of formats, timing, channels etc. for maximum impact.
- Proactively managing campaign budgets to ensure return on investment.

**REQUIREMENTS**
- Proven track record at developing and delivering multi-channel campaigns in the United Kingdom (particularly in or with the professional services sector or B2B would be advantageous) which generate leads.
- Excellent written and verbal communication skills and confident at drafting and editing technical topics to produce engaging content.
- Successfully applied SEO techniques to increase quality and quantity of traffic (or confident in your ability to learn quickly).
- Experienced at measuring and analysing data effectively to build a picture of campaign performance and ROI.
- Adept at using Google Analytics and interpreting data to identify which elements of the user journey should be adjusted to improve results.
- Thrive at working collaboratively in an agile environment, trying new tactics and improving outcomes by building on learnings at pace.
- Able to create impact with and influence with senior stakeholders.
- Strong understanding of how to translate creative vision and objectives of the business into successful marketing campaigns.
- Excels at project managing several campaigns or elements of campaigns simultaneously in a fast-moving sector and adapt to me

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