Social Media Associate

2 weeks ago

Cape Town, South Africa HyperionDev Full time

**ABOUT US**:
HyperionDev is one of the largest providers of accelerated tech education in EMEA and one of the oldest providers of 'coding bootcamps' in the world. We work with top universities such as Imperial College London, The London School of Economics, The University of Edinburgh, and Stellenbosch University to deliver structured technical courses and bootcamps that accelerate people into fulfilling tech careers. We have been recognised as one of the top education technology scaleups in the world and gained the financial backing of Meta (previously Facebook) which recognised us as the most socially impactful startup operating in Africa, where we initially started our work.

We are dedicated to closing the global tech skills gap and we achieve this by integrating tech education with human mentorship and expert code review powered by a workforce in Southern Africa, which lowers the cost of an accessible education in technology. This model has been successful, allowing us to reach millions of learners a year from over 60 countries. We have also partnered with government bodies such as the UK's Department for Education who provide scholarships for students to study on our bootcamps and gain employment at companies such as AstraZeneca and the United Kingdom's National Health Service (NHS).

We're backed by nearly 2000 investors, having raised the largest crowdfunding round of funding for an edtech company in history. As a primarily bootstrapped, profitable, and scale up tech business join us as we play our part in making the world a more stable, safer, and fair place.

**ABOUT THE ROLE**:
As a Social Media Associate at HyperionDev, you will lead our social media initiatives, enhancing engagement and expanding our brand presence across key platforms to support the company's growth and educational objectives. This role combines strategic planning, content creation, and community engagement to effectively shape HyperionDev's public narrative and strengthen our position in the competitive tech education market. Your contributions will be crucial in driving our brand perception and fostering meaningful interactions with our audience.

**RESPONSIBILITIES**:

- Content Creation and Management:

- Develop, curate, and manage all published content (images, video, written) across various social media platforms.
- Maintain a consistent voice and brand tone adapted to each specific social media channel.
- Social Media Strategy:

- Plan and execute a comprehensive social media strategy to increase brand awareness, engagement, and traffic across Facebook, Twitter, LinkedIn, Instagram, and other relevant platforms.
- Collaborate with marketing, sales, and product development teams to align social media campaigns with business goals.
- Engagement and Community Management:

- Monitor, listen, and respond to users in a "Social" way while cultivating leads and sales.
- Engage in social media presence creation on new and emerging social media platforms.
- Analytics and Reporting:

- Measure the success of every social media campaign, analyze the effectiveness of campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns.
- Report insights gained from social media monitoring to the Marketing team and company management, informing them of shifts in the social landscape.
- Advertising:

- Design, create, and manage promotions and social ad campaigns, being sure to integrate with the company's overall marketing campaign plan and channels.
- Manage efforts in building online reviews and reputation, and monitor online reviews and respond to each review timely and with respect.
- Compliance and Brand Integrity:

- Ensure that all social media posts, replies, and actions are compliant with the social media platform's guidelines and policies.
- Uphold the company's brand integrity across all social media interactions.
- Collaboration and Coordination:

- Work with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages.
- Coordinate with the marketing team to ensure consistency in messaging across various marketing initiatives.

**REQUIREMENTS**:
**_Minimum_**:

- Bachelor's degree in marketing, communications, or a related field.
- Demonstrated success in social media marketing, with 3-5 years of experience in a similar role.
- Proficient in social media analytics tools and platforms, such as Facebook Insights, Twitter Analytics, and LinkedIn Analytics.
- Strong understanding of social media algorithms, trends, and best practices.
- Excellent communication and collaboration skills, with the ability to work effectively cross-functionally and influence stakeholders.
- Proven track record in designing and executing successful paid advertising campaigns across platforms like Facebook, Instagram, LinkedIn, and Twitter, including budget management and conversion tracking.

**_Preferred_**:

- Certificati

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