Social Media Manager

2 weeks ago

Cape Town, South Africa Travelstart Online Travel Operations Pty LTD Full time

**JOB DESCRIPTION**:
The following document outlines your key responsibilities & duties inclusive of the skill set required. The list is not exhaustive. As your career progresses within Travelstart we will expect you to grow and develop in your role. Any major changes in your Job Description will be noted. Your Job Description combined with your Key Performance Areas/Indicators will provide you with a robust guide of your expected level of performance.

**PURPOSE OF ROLE**:
**YOUR KEY RESPONSIBILITIES**:
The following responsibilities pertain to the Social Media Manager role:

- Management of the Travelstart and SafariNow social media channels. Product content creation will include a wide variety from the travel industry, including flights, hotels, luxury accommodation and more.
- Management of the Travelstart and SafariNow social media channels. Product content creation will include a wide variety from the travel industry, including flights, hotels, luxury accommodation and more.
- Collaborating with the Head of Brand, Content Manager, CRM Manager and Design Lead to align the Social Media Content Calendar with current Marketing Campaigns, Stakeholder Requests and Business Objectives.
- You will enhance the brands and build strong online communities through our various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, Youtube and TikTok
- Develop engagement strategies, content plans and campaigns.
- Creating social media content from start to finish
- Working in collaboration with content writers and marketing designers as needed for additional support
- Reviewing collaboratively created social content, approving and managing the scheduling of content across platforms
- Writing engaging social media content and holding the guidelines for channel best practice Peer proofing marketing team content for campaigns
- Working closely with the Community management team to identify opportunities to leverage customer engagement for Marketing purposes
- Researching trends in social media formats, graphics and content and building brand related templates to help us stay innovative.
- Collaborating with the Performance team to add insights to opportunities for better social ad performance and alignment with your calendar.
- Educating the broader marketing team about our social media audiences and trends in content performance and engagement
- Hosting & running social media reporting meetings
- Ensure all Social Media queries are responded to and escalated as and when required Responsible for overall social media strategy, overseeing it and ensuring constant and ongoing customer engagement

**SKILL REQUIREMENT**:

- Excellent copywriting skills
- Knowledge and experience of digital marketing, content marketing and distribution Knowledge and experience of social media advertising
- Bachelor’s Degree in Marketing, Communications or related field
- Good understanding of social media KPIs, trends and content
- Hands on experience in content management
- Basic Video Editing, ability to create video story-boards
- Strong project management and organisational skills
- Ability to create insightful reports and share learnings
- Ability to develop the right voice for each social media platform
- Analytical and multitasking skills
- Strategy experience with TikTok, Facebook, Instagram, LinkedIn, Twitter, Youtube

**PERSONAL COMPETENCY REQUIREMENTS**:

- Passionate
- Driven
- Love for the travel industry
- Willing to take the right risk
- Ideas generator
- Meet requirements but continually exceed expectations

**EXPERIENCE**:

- No less than 3 - 4 years social media experience

**WHAT WE OFFER**:

- Be part of the next fastest growing online business in South Africa;
- Experience an exciting blend of a vibrant start up environment and professional operations;
- Work as part of a global, highly ambitious team and fast-growing company;
- Learn from some of the best entrepreneurs who have been building leading online businesses globally;
- Opportunities to work in other countries and/or for an higher position within the organization
- Become part of a dynamic and highly motivated team with horizontal hierarchies;
- A great working atmosphere within in an international environment;
- Challenging and diversified tasks with direct responsibilities;
- Become an expert in the online space;
- Learn how to build an online start-up company from scratch in a truly entrepreneurial environment

Please note that we reserve to right to amend, freeze the role or not hire. The final appointment will be at the discretion of Travelstart. Travelstart is committed to transformation and redressing of past inequalities. Our employment equity goals will be taken into account in our selection process.
Good luck

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