Media Buyer

4 weeks ago


Cape Town, South Africa Pearl Lemon Full time

**About Pearl Lemon**

Pearl Lemon Group is a group of companies with a footprint in digital marketing, sales, food & beverage, game development, recruitment, accounting, consultancy and more. Based in the heart of London and serving clients worldwide. With a team of 65+ dotted across the UK, USA, Spain, Egypt India, Pakistan, the Philippines and more, we work like a silicon-valley-startup, 24/7 and have a work ethic comparable to investment bankers. It’s not a surprise when you consider their founder Deepak Shukla is an ex-Deloitte consultant and 5x ultramarathon runner.

**Benefits of working with Pearl Lemon**
- Work remotely and manage 100% of your time
- Massive career advancement encouraged.
- Ability to do the job is all we care about
- Success will be rewarded with recognition [via monthly awards]
- Over 500 hours of pre-recorded training programmes available
- Work with TEDx speakers
- Work with a funded startup ($700k raised)
- Get Pearl Lemon University certifications
- Lay a foundation for success with Pearl Lemon
- We have clients all the way from one-man bands to heavily funded startups to FTSE 100 companies and more
- Work with a team from over 15 countries, 3 offices and multiple languages
- Clients based all over the world
- Heavy on the job training given
- Get laptop upgrades and speed and productivity training as a standard
- 75% of our leaders are promoted within and started in an entry level position
- Google "Pearl Lemon Placement Interviews" to see what our team say about us
- 4.6 star rating on Glassdoor from 84 write-ups
- Many of our team have said "they have learnt more with us in 3 months than their entire academic education" or its equivalent to 2 years at other firms
- 31% of FTSE 100 companies are led by CEOs who formerly occupied sales and marketing positions - so come learn sales and marketing with Pearl Lemon

As a Media Buyer at Pearl Lemon, you will play a crucial role in our digital advertising efforts. You will be responsible for planning, executing, and optimizing ad campaigns to maximize ROI and achieve our marketing objectives. Your ability to manage and scale multiple $5 per day ad campaigns will be key to your success in this full-time position.

**POSSIBLE Responsibilities**:

- **Campaign Setup**: Create and set up ad campaigns on platforms like Google Ads, Facebook Ads, and other relevant advertising networks.
- **Ad Copy and Creative**: Collaborate with the creative team to develop compelling ad copy and visuals that drive engagement and conversions.
- **Budget Management**: Manage and allocate advertising budgets effectively, ensuring that campaigns are within budget constraints.
- **Performance Analysis**: Regularly analyze campaign performance data, identify trends, and make data-driven recommendations for optimization.
- **A/B Testing**: Conduct A/B tests to optimize ad creatives, targeting, and other campaign elements for improved performance.
- **Market Research**: Stay updated on industry trends and competitor strategies to inform campaign strategies.

**Qualifications**:

- Bachelor's degree in marketing, advertising, or a related field (preferred).
- Proven experience in media buying and digital advertising.
- Proficiency in using advertising platforms such as Google Ads, Facebook Ads, and others.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent communication and teamwork skills.
- Self-motivated and able to work independently.
- A passion for staying up-to-date with digital marketing trends.

**Starting salary is $450**

**Experience**:

- PPC ads: 3 years (required)


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