Digital Marketing Manager

1 month ago


Cape Town, South Africa Bristow Talent Full time

The main function is designing multi-channel campaigns to raise awareness and drive the brand, product and service. The successful incumbent will be required to be analytical and who can benchmark performance and forecast results in keeping with the nuances of consumer behaviour.

Key Functions
- Creating new products and services
- Entering new markets
- Creating processes to engage with people (including influencers and buyers)

dynamically
- Targeting, acquiring and retaining customers
- Will be responsible for deciding the brands digital strategy
- By assessing the business in terms of its paid, owned, and earned media strengths
- Will utilise multiple channels like, website/blog, social media presence, online

reviews, etc. to create brand awareness, customer preference, and trust
- Maintain digital dashboard of several different accounts. Coordinate with sales team to create marketing campaigns.

**Required Skills**:

- Data Analysis
- Content Creation
- SEO (search engine optimization) & SEM (search engine marketing)
- CRM
- Communication Skills
- Social Media knowledge and experience
- Design Skills
- Business management skills
- The ability to sell products and services via digital platforms
- To be thorough and pay attention to detail
- Analytical thinking skills


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