Digital Campaign Manager
3 months ago
**Purpose of the Job**:
The purpose of the Digital Campaign Manager role is to maximise ad delivery efficiency and effectiveness through the successful execution of the digital campaign strategy and all related operations. The role uses data and technology to develop and fulfil complex, integrated, and multichannel digital campaigns, ensuring creative and engaging messaging and appropriate delivery channels and reporting. The role supports digital campaign management accounts and activities in accordance with the business intent and trade plans, initiating, managing, and reporting on related campaigns, managing multiple accounts across channels, and taking the lead within the portfolio of accounts to provide end-to-end delivery according to planned timelines and quality standards. The role further drives the improvement of processes within the assigned portfolio of accounts.
**Job Objectives**:
Develop and manage supplier or client end-to-end delivery of digital campaigns across platforms, from execution to optimisation and reporting of campaigns.
Manage and ensure data, technology, and strategy work together to maximise ad delivery efficiency and effectiveness.
Effectively manage own portfolio of work while collaborating with creative, strategy and technology teams and vendors to implement and create integrated and multichannel ad campaigns.
Build strong relationships with internal and external stakeholders to ensure the delivery of digital campaign plans.
Evaluate the effectiveness of campaign strategies, provide recommendations, and adjust to optimise performance and goal conversion.
Provide analysis and insights for reporting, including post campaign reporting.
Ensure invoices are accurate and campaign budgets are executed within required parameters.
Conduct research and utilise insights to optimise and grow future campaigns.
Monitor local and international digital media properties to ensure adherence to best practice principles and provide technical/media assistance when needed.
Keep the brand up to date with changes and advances in the digital marketing landscape and advise on new channels and approaches to adopt.
**Qualifications**:
Degree or Diploma in Marketing, Advertising, Media or related.
**Experience**:
+4 years’ experience in a digital campaign management role in an ad ops environment, with a proven track record of delivering multiple and large campaigns across digital touchpoints and channels, using analytics to inform and scale successful marketing campaigns.
Specific exposure to delivering digital campaigns in either an eCommerce or Financial Services environment.
**Knowledge and Skills**:
Skilled and proficient in the use of advertising tools (Google Ads, DV360, GAM, Facebook Ad Manager, tracking and verification tools).
Broad knowledge of the media and marketing ecosystem combined with demonstrable knowledge and experience of marketing principles and practices including customer journey management and content development experience.
Strong commercial acumen and understanding of the media landscape within the broader retail industry.
Strong proficiency in MS Office.
Digital account management - strong ability to keep schedules, prioritise tasks / briefs and ensure campaigns / projects are on time and delivered against business objectives.
Passion for digital marketing with extensive experience and expertise in digital campaign management.
Mentors team members through challenges or complex issues as needed while playing a supporting role in their integrated development.
Team player and collaborative partner - contributes towards building a positive team morale.
Excellent communication, presentation, and story-telling skills - articulates ideas and concepts in a creative and meaningful way.
Dynamic personality and the ability to think outside the box.
Proactive with initiative to drive new ideas and content.
Organised with strong time, delivery, and planning management.
Interpersonal skills - build strong relationships internally and externally and manage conflict and competing priorities well.
Flexible thinker with the ability to make sound independent decisions.
Results-oriented and quality focused with good project management skills - Able to balance multiple projects and priorities in a large scale, complex environment.
Ability to work under pressure and to organise, prioritise, and reorder workload in a rapidly changing and fast-moving environment.
Self-starter with the skill and discipline to work independently and across multi-functional teams.
**Applicant Feedback Policy**:
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