Impact Copywriter

7 months ago

Sandton, South Africa Wilderness Full time

We are looking for a talented Impact Copywriter to join our dynamic Marketing and Communications team at Wilderness. Your primary responsibility will be to craft expertly written content and campaigns to support Wilderness’ pioneering Impact Strategy and non-profit partners, namely the Wilderness Trust and Children in the Wilderness, ultimately contributing to building and growing Wilderness’ reputation as a global leader in conservation and hospitality.

This role requires a good grasp of general brand and marketing knowledge and a passion for sustainability, in order to write compelling impact-focused copy for diverse audiences across digital and print channels. You will need strong storytelling abilities and a passion and understanding of conservation and hospitality travel, as well as all things impact-related, whether corporate social investment, community empowerment, environmental management systems, climate change or carbon offsets, and more. It is important for you to have expertise in conservation tourism and impact copy writing to enable authentic, informative and compelling copy.

**Responsibilities**
- Collaborate with the Impact team, Marketing team, and other stakeholders to conceptualise and execute innovative and impactful campaigns that align with Wilderness' Impact strategy and three core pillars: Empower, Educate, Protect.
- Work closely with the design team to bring copy and imagery to life across all Impact-related campaign projects.
- Collaborate with PR team to identify newsworthy impact-related angles and story ideas to write compelling, interesting and industry-leading content for press releases, newsletters, media pitches, and advertorials.
- Assist with the promotion and distribution of Impact Reports and ensure both internal and external stakeholders are abreast of Wilderness’ latest Impact news.
- Assist with donor communications and database management.
- Travel to Wilderness camps, when required, to gather stories from the field.
- Stay updated with industry trends, emerging technologies, and best practices in copy writing and content marketing to continuously enhance Wilderness' Impact content strategy.
- Support impact image selection processes to ensure appropriate brand imagery is used.
- Bachelor's degree in English, Journalism, Communications, or related field.
- Proven experience as a Copywriter or similar role, preferably in the conservation, NGO or related marketing industry.
- Exceptional writing, editing, and proofreading skills with a keen eye for detail.
- Strong understanding of branding, storytelling, and content strategy.
- Understanding and ability to use SEO keywords in website copy writing.
- Flexibility in writing for diverse audiences across different marketing platforms.
- Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
- A team player who is confident in speaking publicly and conducting interviews.
- Proficiency in digital marketing tools and platforms is a plus.

Interests:
- A passion for travel, wildlife and a commitment to sustainability and conservation.- A love for storytelling and creating engaging, informative impact-related copy.

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