Senior Digital Advertising Specialist

4 weeks ago


Sandton, South Africa Discovery Ltd. Full time

**Business Unit**:Marketing**Function**:Marketing Management**Date**:19 Jul 2023**Discovery - Senior Digital Advertising Specialist**

**About Discovery**
- Discovery’s core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fast-paced and dynamic environment enables smart, self-driven people to be their best. As global thought leaders, Discovery is passionate about innovating in order to not only achieve financial success, but to ignite positive and meaningful change within our society.**Key Purpose**
- Discovery is offering a great opportunity to join its fully serviced in-house digital marketing team. We are looking for a passionate, creative and hardworking digital advertising specialist that lives, eats and breathes targeted online campaigns and soaks up the latest in industry best practices and trends. The successful individual will be a digital advertising all-rounder with experience in search, programmatic and display channels. To ensure success as a digital advertising specialist, you should have in-depth knowledge of digital marketing techniques, excellent interpersonal skills, attention to detail and be able to work to strict deadlines and within allocated budget.**Areas of responsibility may include but not limited to**:

- Initiate, drive and implement marketing initiatives to accelerate lead generation and drive awareness
- Manage the planning, execution and optimisation of digital advertising campaigns across products and platforms
- Design a media plan, execute and manage new brand campaigns as requested
- Manage content marketing and Recommender campaigns and give feedback to brand on performance
- Monitor and maintain campaign budgets
- Produce reports with key metrics and detailed analysis and insights to present to brand and Discovery Connect at manco meetings
- Produce ad hoc reports for board or brand as required
- Conduct market research and competitor analysis
- Keep record of all changes made
- Stay on top of digital advertising trends, skills, platform changes and best practice and implement new learnings where required
- Train and guide junior staff members
- Evaluate emerging technologies and work with required teams to help implement it where required
- Collaborate with brand, actuaries and other internal stakeholders to deliver on marketing objectives
- Maintain good relationships with external parties like Google and Meta account managers as well as any other providers we work with
- Oversee monthly invoices to make sure they are signed off, allocated to correct cost centres and paid on time

**Competencies**
- Experience in performance marketing
- Experience in media buying
- Experience in financial services
- Deep understanding of digital analytics and the ability to translate it into actions to meet ROI objectives
- Ability to draft performance reports
- Ability to present reports and findings to key stakeholders
- Demonstrated understanding and use of Google Ads, programmatic and social media marketing platforms like LinkedIn, Twitter, YouTube, Facebook, Instagram, TikTok, etc.

**Requirements**:

- Google and Facebook ads/business manager
- Programmatic (DV360 or similar)
- Management experience
- LinkedIn business manager and Twitter ads manager
- Google Analytics
- Lookerstudio
- Google Tag manager

**Education and Experience**
- Tertiary qualification (marketing/communication) required
- Previous digital advertising experience required (5 years minimum)
- Financial services experience (advantages)
- Google Ads, Facebook Blueprint, Google Analytics certification (advantageous)
- EMPLOYMENT EQUITY
The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.



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