PPC Specialist

**What are we looking for?**

Raizcorp is looking for an amazing PPC specialist who will be responsible for our digital marketing, and for managing our social media platforms and websites. If website development and digital marketing are your passion then we want you. This is a high-pressure environment - NOT for the faint of heart

**What does this role do?**

The PPC specialist is responsible for digital marketing for Raizcorp and its associated brands. He or she drafts, creates and manages digital campaigns for the various brands within the business. This includes planning, strategising, budgeting, monitoring and actively adjusting digital campaigns and the overall optimisation of the user experience for all stakeholders within Raizcorp.

**What experience is preferred?**

At least five years’ previous experience in a digital role, ideally withing an agency. You must have experience in building and maintaining websites, running digital campaigns, advertising on Facebook, LinkedIn, Google, etc. You must be used to a high-performance and high-volume environment. Raizcorp’s marketing department functions under strict deadlines and targets, and you need to thrive in this kind of space.

**What kind of personality will excel in this role?**

**Minimum requirements**
- Five years’ proven work experience in digital marketing
- Expertise in multiple social media platforms
- In-depth knowledge of SEO, keyword research and Google Analytics
- Experience in developing and maintaining websites on WordPress
- Familiarity with online marketing strategies and marketing channels
- Ability to grasp future trends in digital technologies and adopt them proactively
- Degree / diploma in communications / marketing / social media
- Budget management
- Design and photography experience is a plus
- Excellent verbal and written communication skills
- Experience in using social-listening platforms
- Experience in using tag-management tools
- Experience in using conversion-tracking tools
- Experience in using WordPress
- Microsoft Office (Word, Excel and PowerPoint)
- A valid driver’s licence with own reliable transport is a non-negotiable for this role

**Required experience**
- Develop, execute, and optimize cutting-edge digital campaigns from conception to launch
- Work cross-departmentally to align campaign strategies and goals across the organization
- Provide ongoing actionable insights into campaign performance to relevant stakeholders
- Define, measure, and evaluate relevant paid media KPIs
- Build out media buys for various ad platforms and oversee the day-to-day execution of paid media
- Oversee and manage overall paid media budget
- Conduct in-depth keyword and website research, ad grouping and audience targeting
- Maintain knowledge of industry best practices and new technologies Important metrics that you will have to report on
- ROI
- On-site conversions
- Cost & click performance
- Impressions/total reach
- Website traffic
- Conversion rates

You will work within a larger digital marketing team and report directly to the marketing leader to ensure paid media strategies are aligned with overarching marketing goals. You’re daily responsibilities will include:

- Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
- Working cross-departmentally to align campaign strategies and goals across the organization
- Providing ongoing actionable insights into campaign performance to relevant stakeholders
- Defining, measuring, and evaluating relevant paid media KPIs
- Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
- Overseeing and managing the overall budget for paid media
- Conducting in-depth keyword and website research, ad grouping and audience targeting
- Maintaining knowledge of industry best practices and new technologies

**Software experience**
- Hootsuite
- WordPress
- Woocommerce
- Cpanel (Heztner) - Domains and hosting
- Google Analytics
- Google Ads (Search, Display, Responsive)
- Data Studio
- Google Data Studio
- Tag Manager
- Facebook / Instagram Ads Manager
- Twitter Ads Manager
- LinkedIn Campaign manager
- SE Ranking (SEO)
- Hotjar
- Moz

**Behavioural competencies**
- Strong planning, deadline and task focus
- Strategic thinker with problem-solving skills
- Good attention to detail and accuracy
- Excellent communication skills
- Multitasking and analytical skills
- Proactively engaged in social and digital media trends and developments
- Avid reader who stays on top of current news, media and market trends
- Team worker
- Ability to build and maintain effective working relationships
- Out-of-the box thinking and creativity
- Ability to work under pressure
- Open to change and to new learning opportunities
- Not afraid of confrontation
- Ability to take constructive criticism and take corrective action to make improvement
- Emotional maturity and ability to take ownership and accountability