Brand Manager: Exact

3 days ago


Western Cape, South Africa The Foschini Group Full time

**Responsibilities**:

- Marketing Strategy - input and delivery on the overall marketing strategy, provide & introduce newness, creativity & innovation into the marketing strategy. Ensure all communication outputs are on-brand. Input into the Csi strategy, delivery and management of all CSI projects.
- Digital marketing Strategy
- Have key understanding of digital marketing. Provide input into & rollout digital strategy. Liaise with key strategic partners in order to drive brand reach, profit & innovation. Create, co-ordinate & manage social media content plans & briefs to internal & external stakeholders.
- Brand management - Timeous & effective rollout of all campaigns. Maintain the brand image across all channels. Co-ordinate seasonal shoot product & briefs to relevant stakeholders. Identify, manage & drive brand exposure across all appropriate media channels.
- Communication - facilitate communication with the relevant internal & external parties. Maintain brand image & identity during all marketing interfaces, including copywriting & brand message
- Creativity & innovation - show creativity & original thinking in order to grow the brand & seek to capitalize on new opportunities to maximize brand reach
- Customer obsessed - Leverage consumer & performance insights to guide on strategy and brand outputs. Review all communication against Kpi’s & monitor competitor activity
- Budgets - Manage all aspects of the brand budget cost effectively, re-project & highlight potential issues
- Leadership & people management - Lead & guide team with clear direction by sharing and translating marketing objectives, co-ordinating and delegating tasks, goals & targets amongst relevant individuals

**Qualifications and Experience**:

- A relevant tertiary qualification
- Minimum 6 years’ relevant retail & brand experience is essential
- Have a key understanding and experience in digital marketing
- Experience in social media as a communication channel

**Skills**:

- Computer literate
- Good with Excel / Word / PowerPoint
- Digitally savvy
- Project Management (activations, new store openings, launches, CSI, etc.)
- Good verbal communication skills
- Good organisational &planning skills
- Commercial awareness
- Able to work independently & show initiative
- Adaptability
- Good team working skills
- Great written communication skills
- Good numerical & analytical skills
- A passion for retail & the fashion environment
- The ability to multi-task in a fast-paced environment - work on multiple projects simultaneously.
- The ability to work independently
- The ability to take initiative
- A high level of attention to detail

**Behaviours**:

- Forms, develops and leads a group of individuals toward the achievement of a common team objective
- Applies market and business insights in order to drive organisational objectives
- Conveys information and communicates ideas in a clear, concise and impactful manner
- Creates an environment that fosters and nurtures a culture of creativity which drives success
- Understands and applies financial concepts and principles to make informed financial decisions
- Interprets and simplifies complex and contradictory information when resolving organisational problems
- Understands and navigates dynamics created by processes, systems, and people
- Thinks and plans strategically, focusing on the long-term goals and objectives of the organisation

LI-NM1



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