Publishing Manager: Stores Channel
3 months ago
**Key Responsibilities:
**Meet store acquisition targets for subscriptions across TFG stores**
- Agree targets with VAS Ops and business across all available sales mechanisms (Point of Sale and digital platforms) within TFG stores
- Communicate targets to media product managers for budget purposes and to VAS Ops for Profit Allocation alignmentAchieve store acquisition budget targets as set out in July reprojections**Negotiate, plan and execute acquisition campaigns with trading companies**
- Drive target and actual subscription growth in stores channel
- Negotiate and execute staff and customer facing acquisition campaigns across TFG trading companies
- Ensuring relevant campaign marketing collateral is designed and distributed timeously in conjunction with VAS marketing
- Use of magazine “Exclusive Offers” and brand editorial coverage (e.g. magazine covers and features) in customer facing campaigns
- Negotiate space in stores for promotional material (short-term campaigns and permanent marketing presence).
- Business ownership of all media store campaigns (incl. Jet Club) and incentives across TFG
- Launch and drive subscriptions of Jet Club and digital magazines on the digital platform, DAS (launch date Nov.7, 2024)
- Drive prioritisation of launch of digital magazines at POS (CR lodged)
- Strategize and deliver joint campaigns across the VAS portfolio with TFG Insure, TFG Connect and Hi
- Attend weekly and monthly store channel and VAS meetings as media stores representativeDrive internal and external partner forums and meetings for channel and profit growth**Channel reporting**
- Weekly reporting of channel target vs. actual at Media Exco
- Understanding and inclusion of trading co. profit allocation performance on media related targetsPresentations to trading company marketing forums, head of ops forums, (and trading company Exco’s where required)**Training**
- Ensure staff and customer facing training and marketing material is provided (e.g. customer facing product information pamphlets)
- All staff training material updated on all platforms in conjunction with change management and training departments
- Identify and recommend training requirements during store visitsIncludes external agents (Metrosure, Edge, Tyme) where required**Store and internal mailing list responsibility (printed and digital magazines)**
Assess and advise on magazine distribution to stores (volume and magazine title to relevant stores monthly). Example: Man magazine x 5,000 to Markham; Club magazine x 7,000 across all stores etc. Includes distribution of digital magazine links to all relevant parties.
**Training**
- Ensure staff and customer facing training and marketing material is provided (e.g. customer facing product information pamphlets)
- All staff training material updated on all platforms in conjunction with change management and training departments
- Identify and recommend training requirements during store visitsIncludes external agents (Metrosure, Edge, Tyme) where required**Stakeholder Management**
- Builds and maintains strong strategic and goal-driven relationships with senior key role players across TFG
- Maintains relationships with internal (TFG marketing, VAS Ops, TFG Insure, TFG Connect, and Hi) and external stakeholders & suppliers (Channel partners e.g. Dentsu Creative, Metrosure, Edge)
- Understanding of role of Dentsu Creative in magazine production and salesStrong relationships with media product owners (brand and publishing managers)**Contracts**
Represent media in relevant contract negotiations and sign off
**Incentive management (with VAS Ops)**
- Agree (with business and Ops) incentive payouts for respective products and internal and external sales agents
- Oversee “red flag” fraud process where multiple media products are sold to one customer
- One assistant reporting into this role (current secondment) on incentive float management and customer services in relation to multiple salesManagement of clawback process / awareness of cancellation trends**Qualifications and Experience**:
- Marketing, project management or other related qualification degree /diplomaMin 5 years retail operations and or/ marketing experience**Skills**:
- Excellent organisational and coordinating skills
- Ability to influence and persuade at executive levels
- Excellent presentation skills
- High proficiency in Excel and PowerPoint
- High attention to detail
- High energy and enthusiasm levels
- Ability to work under pressure in a deadline driven environment
- Excellent interpersonal and communication skills (verbal and written)Ability to work independently as well as in a team**Behaviours**:
- Effectively works with others to achieve shared goals
- Recognises, respects, and appreciates the diverse values, beliefs, and perspectives of others
- Effectively adjusts their behaviour, approach, and decision-making based on the situation
- Develops plans and prioritises initiatives that align to the organisational
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