Field Marketing Specialist

3 weeks ago

Durban, South Africa Red Bull Full time

The Field Marketing Specialist (FMS) supports the Field Marketing Manager (FMM) in building the local face of Red Bull in their field in the most relevant way and in line with the global and national strategies and priorities. They work with the FMM to build strong local networks in ensuring we are the most available and most relevant brand, through reach initiatives and ensuring the brand fits the everyday life of the consumer. They help to create and implement marketing initiatives in the regions across (Consumer Collecting, Sports, Culture and Media Network leveraging On Premise, Off Premise and New Business opportunities and encompassing local needs, nuances and therefore impacting the heart of local consumers. Ultimately this leads to the successful development of the business. The FMS is constantly out ‘in the field’ to make things happen, this is not an ‘office’ job. Depending on their profiles and the needs of the region, FMS responsibilities vary considerably.

RESPONSIBILITIES**
Areas that play to your strengths**:
All the responsibilities we'll trust you with:
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- Strategic Direction and Rightness of Brand Priorities

Work closely with the FMM on the implementation of the field strategy and on defining ideas and programs to win users, drive trial & consumption through relevance.

Successfully execute program fundamentals in a truly tailored way, seizing opportunities to implement proven best practices where they suit local needs.

Drive consumer trial through activities in line with brand values, international guidelines and expectations to win new consumers.

Drive relevance across a variety of consumption occasions and moments of need through tailored messaging, amplification of occasion campaigns and activating the right big moments in the region.

Work cross functionally, managing internal & external requests in line with regional priorities.

Student Marketing Program Management University

Set clear goals together with the Consumer Collecting Manager and FMM to drive trial that engages new users (e.g. students & at work and expands the consumer base within universities in your region.

Communicate clear expectations and guidelines for Student Marketeers to effectively plan and deliver on infusing Red Bull into student life during key moments (Study, sport, party, etc.), using a “from students for students” approach to create a credible brand image within universities and win students as loyal Red Bull consumers.

Ensure a strong sales support program in place to drive distribution and stimulate sales, excite the trade and improve in store visibility in and around University and student hangout areas.

Work with your team to create exciting and relevant university initiatives that build brand and can love among students.

Use program tools and reporting features to steer an effective program focused on the right student groups and keeping a good balance among business priorities.

Sampling

Set clear goals and program balance together with the CCM and FMM to drive trial that engages new users, offering the right product mix to expand the consumer base and the right business priority split to seize all opportunities in your region.

Communicate clear expectations and guidelines to your team in order to achieve targets successfully in driving trial.

Ensure sales support is a core part of the program, with the right balance of missions focused towards driving distribution, stimulating sales, exciting the trade and improving in store visibility in all On & Off Premise and New Business channels. Work cross-functionally with counterparts on an effective plan, which is delivered.

Coach and empower each team member in the planning process for a constant flow of fresh mission ideas to grow user base.

Manage sampling requests externally and internally, ensuring these sit with the wider priorities.

Use program tools and reporting features to track performance, find opportunities for improving targeting and other important strategic input (e.g. consumer perceptions), which will help to drive a smarter program.

Sports Program

Support the FMM in developing and executing specific national and regional Red Bull owned programs.

Develop and execute field marketing initiatives in the right sport scenes for Red Bull and local consumers.

Build and activate relationships with key opinion leaders and important local networks within key sports for the region.

Identify opportunities to leverage the national and international athlete portfolio in the region.

Support national team & FMM in organizing events by taking over defined parts of bigger projects and realizing Small Fires.

Support in delivering a program with the right balance and involvement of 3rd party event properties in the right scenes.

Culture Marketing Program

Support & implement culture marketing plans for the region, which are in line with national and regional needs.

Support the development of a rich network in the

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