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Marketing Team Lead

1 month ago

Umhlanga, South Africa BET Software Full time

**We Want You**:
We are searching for a ring leader, someone who will be expected to lead and guide a Team of website developers and content creators in developing and executing marketing campaigns together with the existing Brand & Marketing Manager.

We require an incumbent with a strong innovative mindset that will be providing essential strategic and campaign inputs to drive success and support the Team. A partner with a diverse Team of highly skilled and hard-working Team Members willing to help bring us beyond our brand ambitions and goals and help us elevate our game. The role will primarily serve to support the business by working closely with the various Teams in the business.

**You Bring**:

- Relevant Diploma/Degree.
- 2-3 Years’ experience in leading a Team.
- 3-5 Years digital experience.
- Experience with marketing automation tools.
- Ability to travel from time to time.
- Established industry contracts preferred.
- CSS/HTML/Java (Advantageous).
- Digital marketing experience including an understanding of SEO (Advantageous).
- Project management experience (Advantageous).
- Excellent communication skills (verbal and written).
- Strong research and attention to detail.
- Creative and innovative demeanour.
- The ability to work in a fast-paced, growing environment under pressure.
- Strong planning and problem-solving skills.
- Must have attention to detail and take accountability.
- Excellent reporting skills.

**What You’ll Do**:

- Establish positioning, identify target audiences & personas, and develop marketing plans with specific objectives & measurable outcomes across multiple channels and segments.
- Manage all aspects of the marketing web development Team, including line management and project management as required.
- Develop and oversee processes ensuring that the Team develops and delivers to agreed deadlines, quality and in line with their agreed priorities.
- Oversee admin and budgets for all projects within the Team.
- Receive briefs from clients and interpret these with the Team to create solutions that will meet client objectives and deliver.
- Discuss and recommend technical developments to improve the quality of our websites/portals and supporting infrastructure.
- Ensure that all documentation is created and maintained to a high standard.
- Develop an understanding of existing systems and consider opportunities for future development for web/portal solutions.
- Keep abreast of new technology for future-proofing and sharing knowledge with colleagues as appropriate.
- Carry out risk analysis of introducing new technology.
- Monitor the ongoing performance of websites.
- Oversee SEO & SEM for sites and ensure that all sites are optimised and provide digital marketing insights and strategic direction for digital marketing campaigns as required.
- Work with UI and UX designers, copywriters, motion graphics designers, amongst others, to ensure sites are designed on brief and in line with brand guidelines, providing exceptional user experience and optimised content.
- Preparation of daily/weekly/monthly reports.
- Utilise strong analytic ability to evaluate customer experience across multiple channels and customer touch points and provide strategic recommendations and devise retargeting and remarketing campaigns as may be required.
- Manage the promotional material and corporate gifting programmes internally & externally.
- Be able to conceptualise, implement and manage events including, but not limited to, Team events, CSI & community engagement events, exhibitions, conferences.
- Actively promote the BET Software values, live the values and lead as an example to the Team.

**The Company We Keep**:
At BET Software, we don't just recruit talent, we cultivate it. Our learning and development programmes, our various opportunities for growth, and our well-deserved incentives are what keep our All-Star Team the best amongst the rest.