Marketing Manager Distribution

14 hours ago

Gauteng, South Africa Momentum Metropolitan Holdings Full time

-Introduction

Metropolitan is one of the oldest financial services brands in South Africa. With a 116 year legacy of serving the communities in which it operates, Metropolitan represents true empowerment in serving Africa's people through affordable financial solutions that create financial growth and security.
Role Purpose

Research, develop and implement marketing campaigns and initiatives in line with marketing and distribution strategies to drive leads generation and channel visibility
Requirements
- Degree in Marketing, Communication and/or Social Sciences or related qualification
- 5 - 7 years’ experience in Communication, Marketing or Brand Management in Financial Services
- Willingness to travel
Duties & Responsibilities
- Engage, monitor, influence and work closely with the full marketing value chain to deliver high quality marketing initiatives and generate sales leads.
- Drive the development of integrated marketing strategies and campaigns that maximizes the effectiveness of the sales force and business development activities.
- Evaluate and monitor competitive products, services and marketing activities and channel these insights into the optimization of marketing initiatives.
- Provide input into all supporting media strategies, including digital, to maximize the impact of the intended campaign (for the targeted segment market applicable).
- Work with the creative teams and agencies to conceptualize marketing materials that captures target audience by delivering impact and resonance
- Partner and interact with vendors to supply materials supporting marketing concepts.
- Collaborate with product development, sales & service, technical marketing, regional marketing specialists, technology, marketing and creative teams to drive the strategy and development of the appropriate marketing and communication solution to support sales channels
- Facilitating creation of channel related content that provides additional product awareness amongst staff and sales advisers (tools, tips or sales aids) to be implemented within budget and on time across distribution channels.
- Responsible for the conceptualization and execution of marketing events (Expos, Sales Conference, Broker webinars) to promote product campaigns and to support major regional general manager’s sales strategies
- Effectively deliver marketing messaging to target audiences, including through mobile, video, social media, etc.
- Deliver on going measurement of marketing activities to ensure contribution to revenue growth, market share and profitability
- Revise marketing approach in line with market insights and feedback as well as campaign performance
- Measure and report performance of marketing campaigns to the rest of the business
- Build and maintain relationships with clients and stakeholders that promote cross delivery practice solutions.
- Ensure that full support is given to all the sales distribution channels and build and maintain relationships across all levels in PFA, Broker, Telechannel, GetUp Franchise and associates and affinity groups are managed. Travel required to engage and build relationships with provincial and regional channel teams
- Contribute to sustaining a competitive edge through external networking and benchmarking and representation on related forums.
- Define fair and innovative client service practices which build rewarding relationships and allows team to provide exceptional client service.
- Contribute to the design of client journeys for telechannel and digital touchpoints that result in a superior client experience.
- Engage with key internal and external stakeholders to identify changing client needs and align service offering with client needs.
- Participate and contribute to a culture which builds rewarding relationships, facilitates feedback and provides exceptional client service
Competencies
- Business Acumen
- Client/Stakeholder Commitment
- Drive for Results
- Leads Change and Innovation
- Collaboration
- Impact and Influence
- Self-Awareness and Insight
- Diversity and Inclusiveness

Policy

We are committed to Employment Equity, diversity and inclusion when recruiting internally and externally. All appointments are made in alignment to our Employment Equity goals and we encourage people with disabilities to apply.

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