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Marketing & Social Media Coordinator

1 month ago

Stellenbosch, South Africa Stellenbosch Woordfees Full time

The Marketing and Social Media Coordinator will play a pivotal role in the planning, execution, and monitoring of the festival’s digital and offline marketing initiatives. This individual will manage social media platforms, oversee digital content-creation, and ensure the successful execution of marketing campaigns aligned with the festival’s vision. They will also provide on-site support during the festival, ensuring real-time engagement and seamless coordination of marketing activities.

**Key Responsibilities**:
**Social Media Management**
- Develop, implement, and manage comprehensive social media strategies aligned with the festival’s goals and target audience.
- Plan, create, curate, and schedule engaging content across various platforms (Facebook, Instagram, X, TikTok, LinkedIn and WhatsApp).
- Execute paid social media campaigns, ensuring optimization for maximum reach and return on investment (ROI).
- Develop and maintain a digital content calendar in collaboration with the marketing team.
- Monitor social media analytics using tools such as Google Analytics, Meta Insights, and others, and provide regular performance reports.
- Respond promptly and professionally to comments, messages, and inquiries on digital platforms.
- Stay informed about emerging trends, tools, and platform updates to keep strategies current and effective.
- Organize live event coverage on social media, including real-time updates, audience interaction, and content capture.
- Manage relationships with content creators, ensuring timely and high-quality deliverables during the festival.
- Coordinate online competitions, including drafting terms, managing entries, and announcing winners.
- Collaborate with the media team to create promotional videos and content.
- Archive marketing and social media assets for future reference and reporting.
- Assist in preparing sponsorship reports, highlighting key metrics and successes.

**Marketing Coordination**
- Support the implementation of marketing campaigns, ensuring they align with the festival’s objectives and brand identity.
- Assist with the digital publication of the festival programme, maintaining accuracy and updates.
- Coordinate the distribution of the festival guide, managing logistics and timelines.
- Organize and oversee on-site marketing activations and promotional events.
- Appoint and manage the survey team, ensuring smooth data collection during the festival.
- Work closely with the design team to ensure consistency in branding and messaging across all marketing materials.
- Identify and nurture potential partnerships to expand the festival’s reach and visibility.
- Facilitate post-event surveys and compile feedback to inform future planning.
- Participate in team meetings and brainstorming sessions to contribute creative ideas.
- Plan and implement partnerships with productions and artists for promotional materials.

**Qualifications & Skills**:

- Bachelor’s degree in either Marketing, Communications, or a related field.
- Five years of experience in a Marketing field.
- Proven experience in social media management, digital marketing, or a related role.
- Exceptional writing, editing, and verbal communication skills in Afrikaans and English.
- Strong organizational and multitasking abilities, with a proven track record of meeting deadlines.
- Proficiency in social media management tools (e.g., Meta) and graphic design platforms (e.g., Canva).
- Basic knowledge of analytic platforms like Google Analytics.
- A passion for the arts, culture, and live events, with a creative mindset and eye for design.
- Ability to work flexible hours, including weekends and evenings during the festival period.

**Key Performance Indicators (KPIs)**:

- Growth in social media followers, engagement rates, and impressions.
- Timely execution of marketing campaigns and activations.
- Positive feedback from festival attendees, partners, and sponsors.
- Accuracy and timelines of marketing material-distribution and -updates.

**Reports to**: Marketing Manager

**Term**: 8 Months

1 - 17 April 2025

5 May - 12 December 2025

(Half-months April and December)

**Job Type**: Temporary
Contract length: 8 months

Work Location: In person

Application Deadline: 2025/02/28
Expected Start Date: 2025/04/01