Client Engagement and Analytics Lead

2 days ago

Johannesburg, South Africa October Health (Pty) Ltd Full time

**About October Health**:
The world is suffering from a mental health pandemic. It will cost the world $16 trillion p.a. by 2030, and impacts almost 1 billion people annually. This pandemic is not only impacting individuals and families, but it also creates a massive burden on business. October aims to solve these problems.

**Work Environment**:
October has a WFH environment with 2 in-office days per week. We have an office in Johannesburg, and are hiring staff in Johannesburg for this role.

**Job Summary**:
The Client Engagement and Analytics Lead will work closely with October Health’s Organizational Effectiveness team to drive scalable, data-backed adoption and utilization of the October Health app across client organizations. Acting as a cross-functional product owner, this role will leverage analytics and user insights to create scalable, high-impact engagement strategies that maximize the app’s value for employees and help client leadership demonstrate the measurable benefits of October Health’s offerings.

**Key Responsibilities**:
**1. Design and Implement Scalable, Data-Driven Engagement Strategies**
- **Develop and execute scalable initiatives** to drive adoption and continuous utilization of the October Health app at client organizations, including:

- Recorded video tutorials.
- On-demand webinars.
- Interactive product tours.
- Training sessions.
- **Collaborate with October Health’s Organizational Effectiveness team** to tailor content and campaigns that align with each client’s unique needs, ensuring all employees can easily:

- Understand.
- Access.
- Engage with the platform’s resources.
- **Leverage data analytics** to identify and prioritize high-impact engagement opportunities, such as:

- Digital onboarding workflows.
- Usage campaigns.
- Thematic wellness initiatives (e.g., month-long challenges or topic-focused series).

**2. Lead Data Analytics and Insight Generation**
- **Use October Health’s data tools** to:

- Analyze engagement.
- Assess user adoption trends.
- Generate insights on user needs and behavior.
- Present data through dynamic dashboards and regular reports for internal stakeholders and client teams.
- Identify early signs of disengagement or mental health risk.
- Recommend proactive interventions to sustain engagement and wellbeing among users.

**3. Cross-Functional Collaboration for Product and User Experience Optimization**
- **Act as a product owner** for October Health’s user engagement features:

- Collaborate with Product, UX, and Engineering teams to ensure an intuitive user experience that aligns with engagement targets.
- **Continuously gather and analyze user feedback** to:

- Guide the improvement of in-app features.
- Ensure features drive meaningful engagement.
- Design and lead A/B testing to optimize new feature rollouts and validate impact on adoption and retention.
- **Collaborate with Product and Data Science teams** to refine tools like the ThriveMeter:

- Ensure they deliver measurable value for users.
- Keep data insights actionable for clients.

**4. Drive Adoption Through Scalable Training and Support Programs**
- **Develop scalable support resources**, including:

- Self-service knowledge bases.
- Recorded trainings.
- Comprehensive product guides.
- **Organize and facilitate live training events** such as:

- Webinars.
- Q&A sessions tailored to diverse user groups within each client’s organization.
- Use these sessions to drive initial adoption, provide ongoing education, and encourage long-term engagement.
- **Partner with client leadership** to:

- Create tailored rollout plans, including orientation materials, launch-day resources, and milestone-based check-ins to ensure continued app engagement.

**5. Measure, Report, and Optimize for Outcomes and ROI**
- **Define and track KPIs** that demonstrate the ROI of October Health’s app for clients, such as:

- Improvements in user engagement.
- Wellbeing scores.
- Reduction in absenteeism or turnover.
- **Deliver detailed impact analysis reports** to:

- Provide client leadership with clear evidence of October Health’s contributions to productivity and employee satisfaction.
- Collaborate with the Data Science team to develop models that quantify the correlation between app usage and organizational outcomes.

**Qualifications**:

- **Education**: Bachelor’s degree in data analytics, product management, business intelligence, or a related field.
- **Experience**:

- 4+ years in a product owner, analytics, or user engagement role, ideally within a SaaS, wellness, or employee experience platform.
- Proven track record in implementing scalable engagement methods, such as:

- Video content creation.
- Webinars.
- Digital training materials.
- **Technical Expertise**:

- Proficiency in data analytics and visualization tools, including:

- SQL.
- Tableau.
- Power BI.
- Demonstrated ability to leverage data to enhance user engagement strategies.
- **Communication Skills**:

- Exceptional ability to in

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