Growth Analyst
7 months ago
Growth Analyst - Cape Town CBD
The Intelligent Debt Management (IDM) Group, South Africa’s largest and multi-award-winning debt management company, has a position available for a
**Growth Analyst**.
Our Growth Analytics team works closely with the Sales and Marketing teams to help deliver on growth projects for the company. The team is responsible for advanced analytics, predictive models and providing insights, with the intention of improving overall conversions. Along with strong analytical capabilities, Growth Analysts have excellent communication skills and are able to communicate insights and results back to business.
This specialist will assist with the management and maintenance of four main areas, namely: our lead management service (LMS), lead source and groupings, Outbound strategy and rollout, and model rollouts and monitoring. The above includes monitoring and adjusting dialling rules, monitoring quality of lead queues and maintaining user groups, moving teams to relevant campaigns, creating and labelling new campaigns, creating core visualisations, and collaborating with Data Scientists to deploy, monitor and report back on models. The above would require efficient collaboration with multiple stakeholders including IT, Dev, Projects, and senior management.
**The role will entail**:
- Providing actionable insights that will drive growth
- Independent management of LMS rules from a business expectation perspective
- Ownership of lead dialling and prioritisation rules
- Maintain and improve lead source management practices
- Action changes on lead source visualisations and reports
- Monitor and report on lead pool status and quality
- Implement Outbound strategy and list activities
- Develop monitoring for any models rolled out within the onboarding area
- Presenting insights and performance history on a weekly/monthly basis
- Conducting investigations and analysis for senior management
- Ad hoc projects from Team Leaders
**Desired Background**:
- 1-2 years of experience in analytics
- 1-2 years of experience in SQL
- Practical experience in problem solving and delivering insights
- Knowledge of various analytical tools
- Ability to work with large datasets
- Experience with data visualisation tools
- Proficient in Microsoft Office Tools
- Great communication and presentation skills
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