Inland Marketing Manager

2 weeks ago

Johannesburg, South Africa Fidelity Services Group Full time

**Overall purpose of the job - marketing**:

- Craft, design and execute district marketing plans to support the commercial targets for the respective brands and districts
- This role will require daily collaboration by understanding the national marketing campaigns, as well as the specific sales challenges and opportunities in that district or brand
- The incumbent will support the businesses, districts and branches by understanding the demand for marketing and related material and ensure that they are sufficiently supplied with materials to carry on with the sales function in an effective manner
- A comprehensive media plan per district and brand ensuring brand awareness and customer consideration
- Plan and execute brand awareness tactical on the ground activations to grow brand and create lead generation

**Main duties**:

- Coordinate all above and below the line marketing activities in locations of responsibility
- In alignment with the national marketing strategy, plan and implement promotional campaigns and on the ground activations for all Fidelity brands
- Ensure regional marketing budgets are managed efficiently and transparently
- Ensure weekly reporting on success of regional marketing activities
- With the help of regional admin staff ensure sales material and collaterals are implemented and delivered on time
- Ensure a consistent brand experience
- Assist with lead generation campaigns across all brands monthly
- Create and manage on an ongoing basis a monthly localised action plan for each district of responsibility
- Grow awareness, liking and consideration for the brands in the region through consistent messaging, relevant positioning and positive communications initiatives
- Direct marketing for all brands

**Minimum qualification and experience**:

- B-degree in Marketing and or Communications - minimum criteria
- Minimum 4 years’ as a corporate Marketing Specialist
- Minimum of 4 years’ B2C and B2B marketing experience
- Agency experience advantageous

**Skills/Abilities**
- Good written and oral communicator
- Ability to establish and maintain internal networks - Organisational agility
- Good time management
- Must be able to multitask and work on numerous brands
- Customer focus
- Highly motivated individual
- Works well under pressure
- Attention to detail
- Ability to work alone
- Project management
- Budget management

**_

**_Fidelity Services Group (Pty) Ltd supports global fair practice and business ethics on continuous development of our human capital as the key resource to our success in the markets in which we participate._

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