Head of Strategic Brand and Client Marketing

2 weeks ago

Johannesburg, South Africa HelloKindred Full time

Company Description
**Who is HelloKindred?**

HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.

Our vision is to make work accessible and people’s lives better. We do this by disrupting traditional employment barriers - connecting ambitious talent to flexible opportunities with trusted brands.

**Job Description**:
**Employment type**: Contract (with a potential to convert to perm)
**Estimated start date**: ASAP

**General**
- Creation, maintenance and identification of brand vision (in partnership with the greater Marketing team).
- Conceptualising, executing and measuring of successful brand campaigns.
- Brand value proposition creation, support and execution.
- Creation and execution of an advertising and execution strategy.
- Design and co-ordinate media campaigns and negotiate with media agencies/media owners.
- Internal and external design and collateral input.
- Events and activations management and execution.
- Provisioning of marketing support to teams.
- Brand leadership through partnership with content strategy team.
- Digital marketing management and execution.
- Create and assist in implementing a streamlined marketing process.
- Ensure marketing budget is maintained and governance and processes followed.
- Manage and work with individual teams and ensure consistency and appropriateness of the brand’s messages in the market.
- Ensure that all branding programs are aligned with the overall business objectives and that they are optimised and relevant to multiple audiences.
- Keep abreast of cutting-edge trends in marketing and competitor marketing activities.
- Participate in the planning of external and internal events, conferences and fairs and coordinate as directed by partners. In particular, work with BD to identify key sector events and plan strategies and plans around these.
- Proactively working with key clients to identify business case studies and youth stories and collaboratively leverage marketing synergies.
- With support of agency, identify new opportunities, channels and strategies to grow demand.

**Team and partnership management and collaboration**
- Managing direct reports and liaising with team members to ensure all projects are on brand, budget and to deadline.
- Bringing on board new collaborators.
- Partnering with creative teams on unique, innovative and re-branding projects.
- Working with creative teams to plan campaigns around launches and key dates in the year.
- Managing agencies and agency outputs.
- Social media - supporting social media team in providing content from clients and partners and overall brand messaging.
- The role is expected to be highly collaborative, working closely with BD and other parts of the business, in formulation and delivery of both the offline and online brand marketing elements/strategies. These elements are inclusive but not limited to brand design, partnership marketing, pitches and advertising.
- Working closely with the BD and Client Engagements teams to proactively align strategies and activities.

**Client and stakeholder relationships**
- Developing and implementing client marketing strategy and collaborative activities - specifically a key account management marketing strategy and plan.
- Expanding collaborations (internal and external).
- Managing and overseeing client communications.
- Creating unique offerings for key clients.
- Providing the BD team with the requisite support.
- Managing client events and additional activities.
- Build viable and value-enhancing aggregator (B-BBEE agencies and industry bodies) strategy, offerings and support.
- Embark on special client and sector project collaborations.
- Produce quality reporting.

**Research, analysis and reporting**
- The incumbent plays a crucial analytical role in establishing metrics for the purpose of measuring campaign effectiveness against KPIs, including for benchmarking the brand’s performance in order to ensure that campaigns are relevant and competitive.
- With COO and agencies, set up tracking systems for marketing campaigns and online activities, to report to broader business on marketing and brand ROI.
- Provide thought leadership around the Marketing Data and Analytics topics by analysing the industry trends and landscape, with input from content and research team.
- Monitor metrics with agencies and tools to accurately measure key performance metrics such as CPL, CPV and CPA.
- Day to day management of media channel accounts to drive online leads in specific business sectors and maximise CPL, CPA and CLV.
- Be an expert in media platforms and analytics tools.
- With support of agency, optimise account performance through campaign development, SEO management and keyword management.
- Actively manage and report on campaign performance and quality of lead generation, working closely with BD teams to verify results.
- Regularly monitor a

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