Head Corporate Affairs and Brand

2 weeks ago


Johannesburg, South Africa Standard Chartered Full time

**Job***: Marketing, Brand & Communications

**Primary Location***: Africa & Middle East-South Africa-Johannesburg

**Schedule***: Full-time

**Employee Status***: Permanent

**Posting Date***: 04/Sep/2023, 5:38:13 AM

**Unposting Date***: 25/Sep/2023, 5:59:00 PM

**JOB SUMMARY**:

- Responsible for driving and delivering the Coporate Affairs and Brand & Marketing strategies for the country ensuring consistent and aligned delivery with the global agendas.
- Leads the combined Corporate Affairs and Brand & Marketing team to identify opportunities and bring expertise and creativity at both strategic and execution levels within agreed budget and scorecard.
- Fully accountable to the Country CEO and Country Client Business Heads (especially Retail and Commercial Clients where business is locally managed) for Corporate Affairs and Brand & Marketing activities, whilst ensuring their consistent understanding of both functions’ scope and deliverables.
- Represents the interests of the country Corporate Affairs and Brand & Marketing functions on the Management Team and within the function Corporate Affairs and Brand & Marketing Management Teams to help ensures strategies are relevant.
- Leads on delivering governance, issues and risk (operational and reputational) across the country.
- Provide thought leadership, lead and transform the region & in country marketing function.
- Develop, manage and drive the following strategic deliverables: strategic Marketing, Strategic Brand, Marketing Communication, Digital Marketing, Corporate Events, Sponsorship and Client Engagement, Thought Leadership and the performance of the team.

**RESPONSIBILITIES**:
**Strategy**:

- Support the overall strategy through nuanced inputs, market research, monitoring industry trends and customer behaviors and identifying the right audiences.
- Exude a passion for creating and managing meaningful local and belief-driven connections between clients and the bank's brand; including media/press relationships, local influencers and partners.
- Support the execution of the global marketing campaigns and events strategy in the region, in partnership with product heads/global teams and global marketing colleagues.
- Drive the overall communications strategy for marketing campaigns, product narratives/stories including both strategic and tactical priorities in partnership with regional and global teams.
- Support lead generation and drive content distribution across various platforms based on local requirements and preferences.
- Advise Global Impact and Media, Reputation & Issues team on overall crisis management strategy and how it will need to be potentially adapted for the region/market.

**Business**:

- Liaise with the global CABM team and assist in coordination and implementation of marketing strategies and campaigns, including creating engaging content that will attract the right audience.
- Develop overall compelling narrative and content for our communications, ensuring that best practices are leveraged and content is tailored to the stakeholders identified.
- Partner with our social media teams to deliver unique social media campaigns, advising on the appropriate media/influencers we should partner with and the appropriate content to be leveraged, such as infographics, photography and videos.
- Build brand awareness and client acquisition & engagement through content/thought leadership at proprietary events and industry conferences and other highly visible client engagement channels.
- Drive the end to end execution of engagement activities, from inception (e.g. pre-event target market analysis, agenda building) to delivery (e.g., vendor/stakeholder management, communications development) and to impact (e.g. collaborate with IDA/Global Impact team to ensure impacts of our initiatives are measurable to relevant metrics).
- Advise and pursue on potential opportunities (e.g., client opportunities/adoption of new technology) by leveraging in depth understand of industrial and regional/market nuances.
- Collaborate with relevant stakeholders in the group for specialised content and to ensure overall alignment in messaging across regions/markets (e.g., Global Impact).
- Partner with our Global Impact and Media, Reputations & Issues team to be the first line of support for crisis communications, making relevant contextualisation to our communications where necessary based on specific reputational risks that might be apparent/specific to the region/market.
- Alignment to Country CEOs, and client business heads to drive their strategies and prioritise, whilst maintaining Group wide standards.
- Lead the team to develop plans for Corporate Affairs and Brand & Marketing disciplines, deliver quality activities to drive exceptional client and corporate level experience, backed up by well design actionable metrics that are used for future decision making.
- Ensure functioning monthly business review meetings with Segment Heads.
- Integrate the Brand st



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