SEO & Content Specialist

6 months ago

Pretoria, South Africa Discovered Full time

**Are you our future content manager?**:
Were looking for an all-star content manager to join our growing team as the owner of our content marketing initiatives across all digital platforms and formats. Your goal is singular and will be the beating heart of our business to help us drive qualified traffic, leads, and sales digitally by establishing our company as the #1 authority for Talent Acquisition in the **Architectural, Engineering and Construction AEC Industry**.

Our content manager must be a passionate brand storyteller with a journalists mindset, as well as an obsession for content performance, reporting, and analytics.

**What your typical week will look like**:

- Publication of three or more new pieces of content, be it text (blog articles), video, or audio (podcasts).
- Ownership of all analytics and reporting for content marketing efforts.
- Search engine optimization (SEO) efforts for website and content. Expected increase of 100% annually in qualified traffic.
- Social media for community engagement and long-term content promotion.
- Premium content production, including ebooks, webinars, etc.
- Creating content for landing pages and other lead generation assets.
- Lead efforts to execute general website updates and enhancements, e.g. new pages and calls-to-action placement.
- Professional development and continued education in relevant areas (e.g., HubSpot certifications).

**What Success looks like**:

- Directly attribute 40 Sales Qualified Leads per month from organic search traffic
- 2X Qualified Website Traffic in 12 months or less.
- Publication of three or more new pieces of content, be it text (blog articles), video, or audio (podcasts)
- Obsess over creating high-quality content that accurately reflects the true tone and spirit of your brand.
- Work directly with the sales team and help them integrate content into the sales process, allowing them to close more deals faster.
- Monitor your organic search performance and routinely improve ranking and traffic results.
- Update existing content to ensure it remains relevant and effective.
- Work across departments and act as a central role between leadership, sales, marketing, and business development.
- Ensure everyone in the company is meeting their deadlines for content, including the boss

**Skills and required knowledge**:

- Impeccable writing and editorial skills, with an outstanding command of the English language.
- AI tools, must be already fully adopted in current activities and be continually master the latest and greatest AI tools
- SEO On page Expert and Offpage proficient
- SEM Rush, Google analytics, Hubspot Expert
- An understanding of common editorial style guides, e.g. AP Style, Chicago Manual of Style, etc.
- Training as a print or broadcast journalist is a bonus. Great at telling a story using words, images, or audio, and an understanding of how to create content that draws an audience.
- The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it.
- A passion for new technology tools and usage of those tools within your own blogs and social media outreach.
- Clear articulation of the business goal behind the creation of a piece (or series) of content.
- Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns.
- Familiarity with principles of marketing.
- Incredible people skills.
- Needs to be continually learning the latest platforms, technology tools and marketing solutions through partnerships.
- Able to screen out sales pitches and look for the relevant brand and customer story.

**Educational background**:
A degree in English, Journalism, and Public Relations is highly preferred but not mandatory. Commensurate experience will be considered.

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