SEO Specialist

5 months ago

Pretoria, South Africa Alumo Energy Full time

SPECIALIST ROLE: SEO & DIGITAL ANALYTICS
Are you an SEO Specialist with a passion for unravelling the mysteries of search engine algorithms and optimizing digital landscapes for success? If you live and breathe analytics and are ready to lead the charge in driving online visibility, then get switched on. Alumo Energy needs you

Based at our Support Office in Pretoria (Neiuw Muckleneuk), you’ll be part of a small dynamic marketing team that is setting the standard in green energy solutions.

**Responsibilities**:

- Regularly audit our website to improve SEO organic and paid ranking
- On-Page SEO: Optimise meta titles, meta descriptions, headers, and other HTML tags for maximum search engine visibility
- Off-Page SEO: Conduct backlink analysis and build high-quality backlinks through content marketing, guest posting and outreach efforts
- Keyword Research and Analysis: Identify high-potential keywords by analysing competitors and using tools comparable to Google Keyword Planner or SEMrush, etc
- Perform technical SEO audits and recommend website improvements for performance and user experience.
- Monitor, analyse, and report on campaign performance using SEO and PPC analytics tools.
- Stay up-to-date with industry trends, search engine algorithm updates, and PPC best practices.
- SEO Reporting: Generate monthly and/or quarterly reports to analyse website performance using tools such as Google Analytics and Google Search Console, highlighting key trends, challenges, and opportunities
- Conducting website crawls through Screaming Frog (or similar) to ensure
- Set up URL structures and site metrics according to the existing site structure and best SEO practices
- Research competitors’ backlink, blog, and link bait strategies to identify linking opportunities
- Utilize Google Ads and other paid advertising platforms to drive targeted traffic and conversions.

About your qualifications:

- 4+ years current experience in analytics and reporting (Non-negotiable) in Google Analytics, Google Search Console, as well as any other tools utilised such as SEMRush, AhRefs, etc.
- Excellent understanding of search and digital marketing is crucial, including paid media, buying & reporting.
- A proven track record in delivering results and bottom line focused.

About you:

- Ability to learn quickly, comfortable working in results driven dynamic environment
- Analytical and able to problem solve
- Take ownership and be accountable
- Able to plan and organise, and motivated
- Great interpersonal skills and communication
- An all round lekker person

Ability to commute/relocate:

- Pretoria, Gauteng: Reliably commute or planning to relocate before starting work (required)

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