Marketing Specialist
3 days ago
**Marketing Specialist, Cape Town, Southern Suburbs**
Investment Company in Cape Town, Southern Suburbs has an opportunity available for a Marketing Specialist who will report to the Head of Marketing.
**Purpose of the position**:
Manage brands, public relations, content and internal marketing for the Group
**Qualifications and Experience required**:
- Honours Degree in English Literature, Journalism, Media Studies or Marketing, or equivalent in marketing experience
- Five years’ experience in a marketing environment, preferably within financial services
- Extensive knowledge and experience in Microsoft Office programmes, digital tools and platforms, and design related software
**KPA/Strategic Business Deliverables**:
- Content
- Plan and coordinate communication and public relations activities to ensure clients, prospective clients and other stakeholders are consistently informed of the Group’s solutions and expertise, as well as accomplishments
**Public Relations**:
- In collaboration with the Group’s public relations (PR) agency identify topics for press releases in support of the PR strategy and wider business objectives
- Manage PR for the Group:
- Build and maintain relationships with key spokespersons
- Schedule interviews and ensure spokespersons receive the necessary training, support, and briefs timeously
- Edit content for release
- Manage the approval process of media releases
- Update the media sections on the necessary website(s)
- Keep the business informed about media activity, by sending out alerts before interviews
- Manage the PR schedule
**Communication**:
- Provide clients and prospective clients with topical and relevant content in a conversational, easy-to-understand tone on the appropriate platform and in the best medium - with a consistent reminder about why they invested or should invest with the company
- Work closely with the Group’s copywriting agency
- Copy edit and proofread all content
- Manage the design of content
- Manage content updates on all Group websites
- Conceptualise, manage and coordinate video productions across all strategies
- Project manage bi-annual CEO message to the company and clients
- Create content to support marketing initiatives, such as website articles post events
- Manage specialised reports - such as the environmental, social and corporate governance report
**Brand**:
- Effectively drive and maintain brands across the Group
- Create and manage brand collateral - such as brochures, information books, history video, manifesto, one-page overview
- Management of brand touch points across offices
- Assist with rebrands and new brand rollouts
- Manage the branding of new offices
- Assist with new websites and new webpages on existing websites
**Internal**:
- Facilitate internal product and system launches for business units
- Facilitate internal communication for business units
- Keep the business informed of marketing activities - such as launch campaigns, performance, and marketing collateral changes
- Work closely with the Human Capital team to create internal features, and collateral required for conferences and other internal initiatives
- Facilitate internal company announcements
**Events**:
- Assist with events - especially where PR is a requirement
- Facilitate auction items for charity events
Salary is negotiable depending on experience.
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