Marketing- Employer Branding

4 months ago

Durban, South Africa Platinum Recruitment Solutions Full time

**Duties of the Role**:

- Develop and implement a comprehensive employer branding strategy aligned with the organization's values, mission, and business goals.
- Identify and assess opportunities to differentiate the company as an employer of choice.
- Cultivate the company's employer brand by creating and maintaining a consistent and positive online and offline presence.
- Develop innovative and effective strategies to attract top talent, both actively and passively.
- Create engaging content, including blog posts, videos, and social media campaigns, that highlight the company's unique culture and values.
- Partner with cross-functional teams to ensure employer branding is included in all Special Days and projects.
- Ensure consistency and alignment with the employer brand across all platforms.
- Measure and analyse the effectiveness of employer branding initiatives using relevant KPIs, and metrics.
- Use data insights and market data to continually refine and enhance branding strategies.
- Build and maintain relationships with industry professionals, associations, and other potential partners to expand the company's presence in the job market.
- Promote diversity and inclusion efforts and incorporate them into the employer branding strategy.
- Ensure that all branding and initiatives comply with company policies, legal regulations, and ethical standards.
- Train and empower employees to represent the company positively on social media and at industry events.
- Work closely with the recruitment team to develop marketing materials for job postings and recruitment events.
- Develop and maintain a talent pipeline through proactive talent acquisition strategies.
- Collaborate with HR leadership to define and execute an employer branding strategy that aligns with the organization's values, culture, and business objectives.
- Create and share engaging content to highlight the company's work environment, benefits, and career opportunities.
- Encompass and align the Employee Value Proposition with the organization's unique mission, values, and goals to be cohesive and effective.
- Promoting employer branding in career fairs and other talent platforms.
- Ensure all company documentation, posters, policies, and all other resources are enhanced with employer branding.
- Collaborate with career bloggers and influencers in a similar industry to review the company and promote the employer brand adhering to laws and regulations.

**Minimum Requirements**:
***
- Bachelor's degree in Human Resources, Marketing, Communications, Advertising, or a related field
- 5 years plus experience in Employer Branding, Talent Acquisition, or Marketing, preferably in a manufacturing environment.
- Strong understanding of and experience in HR principles, branding strategies, and social media platforms.
- Exceptional written and verbal communication skills.
- Creative thinking and the ability to tell a compelling story about the organization.
- Proficiency in data analysis and reporting to measure the success of branding initiatives.
- Strong networking and relationship-building skills.
- Results-driven.
- Understanding of HR best practices and employment laws.
- Strong Influential and negotiation skills
- Strong personality of tolerance, resilience and curiosity
- Strong computer and presentation skills, including proficiency in MS Office and HR software.

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