Senior SEO Specialist

2 weeks ago

Cape Town, South Africa U.K.PASSPORTS Group Full time

**Salary**: $2,000 USD per month (client is based in the United States)

**Start date**: As soon as possible

**About the Company**:
At the heart of our company is a team of like-minded individuals bound together by a shared ethos of respect. In our team, autonomy and trust are paramount. We do away with micromanaging, embracing the philosophy that we are all adults, capable of taking initiative and driving our projects forward.

This approach has cultivated a workspace where self-starters and proactive thinkers thrive, contributing to our dynamic and innovative solutions.

**About the Role**:
We are looking for a dedicated SEO Specialist to join our dynamic team.

This role requires a proactive individual to optimise our web presence to achieve our business goals. You will be working for a group of companies, optimising across 4 websites with your main focus on the most established 2 websites.

They should be well-versed in the latest trends, algorithms, and best practices in the ever-evolving field of SEO.

It is crucial that you have experience and a deep understanding of SEO, as organic traffic currently accounts for 90+% of our traffic and revenue.

**Key Responsibilities**:

- **Ongoing SEO Optimisation**: Regularly optimise website pages and content (including blog articles) to improve rankings. Focus on achieving quick wins (low hanging fruit) while maintaining overall site performance.
- Monitoring rankings and performance
- On-page SEO
- Keyword research
- Internal linking
- Competitor analysis
- **Monitoring Google Updates**: Stay updated with Google's algorithm changes and adjust SEO strategies accordingly to ensure optimal performance.
- **Monthly Reporting**: Prepare comprehensive reports on traffic, payments, and rankings for monthly management meetings.
- **Backlink Management**:

- **Content Creation**: Produce at least 10 new blog articles per month based on thorough keyword research and identified keyword gaps. Uploading articles with relevant imagery and on-page SEO.
- **Technical SEO**: Enhance the website's technical aspects, including core web vitals, speed, crawlability, sitemaps, and robots.txt, to improve overall site performance.
- Maintaining client websites based on client requests (updating plugins, publishing content, editing pages, etc.)

**Requirements**:

- Proven experience as an SEO Specialist or similar role with a solid track record of successful SEO strategies and optimisation.
- 3+ years of proven experience in successfully developing and executing SEO campaigns
- Highly organised and detail-oriented
- Strong understanding of SEO Algorithms and how search engines rank websites
- Thorough understanding of Google Search Console, Google Analytics, keyword research tools (AHRefs or similar), and SEO reporting.
- Comfortable with managing WordPress websites
- Ability to manage a link-building budget and strategy effectively.
- Strong content creation skills with experience in identifying and filling keyword gaps - strong written English skills.
- Technical SEO knowledge, including understanding core web vitals, site speed optimisation, and the management of sitemaps and robots.txt. for optimal crawlability.
- Excellent analytical skills to interpret web metrics and translate them into actionable strategies.
- Effective communication skills for monthly reporting and collaboration with the team.
- Basic understanding of web development, including HTML, CSS, and JavaScript would be beneficial but not a strict requirement.

**How to Apply**:
Pay: R35 000,00 - R37 000,00 per month

Application Question(s):

- What would you consider to be the most important aspect of SEO at this time?

**Experience**:

- SEO: 3 years (required)

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