Marketing and Events Specialist

2 weeks ago

Johannesburg, South Africa Nedbank Full time

**Job Classification**
- REQ: 130402- Lerato Sithole- Location: Johannesburg- Division: Nedbank Insurance- Closing Date: 5 December 2023**Job Family**
- Marketing, Communication and Research

**Career Stream**
- Communications and Public Relations**Leadership Pipeline**
- Manage Self: Technical

**Job Purpose**
- To support the events and marketing teams to deliver client-facing events that enable networking opportunities that result in acquisition and retention of clients while building and maintaining a strong brand as well as staff/internal events that motivate and educate staff to become brand ambassadors.

**Responsibilities**:

- Support the implementation of relevant and impactful marketing and communications tactics.
- Identify and engage with all relevant stakeholders across the business to ensure robust implementation of marketing initiatives, events and activations.
- Maintain relationships with internal and external stakeholders by ensuring understanding and supporting achievement of marketing team objectives.
- Meet event requirements by adhering to budget; delivering on targets; due dates and according to service level agreements.
- Improve performance and results by assisting with post event analysis and reconciliation enabling measurement of Return on Marketing Investment (ROMI).
- Optimise spend and get added value through research and evaluation of potential suppliers.
- Support the execution of event project plans to deliver projects by consistently ensuring work is completed to plan; progress is reviewed in line with deadlines and budgets and corrective action is taken when necessary.
- Keep stakeholders informed on project progress through regular communication and effective use of resources to deliver agreed results.
- Maintain all existing marketing and sales enablement collateral to ensure relevance and correctness of content.
- Manage the procurement, storage, stock-levels and distribution of all promotional material to enable quick turn around for events, activations and marketing support requests.
- Provide input on activities for relevant marketing reports by collecting information on status and results.
- Interrogate and managing costs of suppliers in terms of industry norms and deliverables against campaign briefs to ensure value delivery from suppliers
- Create buy-in of event/activation concepts by influencing; advising and guiding internal stakeholders.

**Job Responsibilities Continue**
- Ensure alignment of event/activation activities by collaborating across clusters.
- Maintain market competiveness by monitoring competitor event activity.
- Ensure continued improvement and client satisfaction by evaluating post event/activation feedback.
- Conduct post event/activation analysis and reconciliation.
- Keep abreast of legislation and other industry changes that impacts on role by reading relevant newsletters; websites and attending sessions.
- Understand and embrace the Nedbank and Nedbank Insurance vision and demonstrate the values through interaction with team and stakeholders.
- Identify training courses and career progression for self through input and feedback from management.
- Ensure all personal development plan activities are completed within specified timeframe.
- Share knowledge and industry trends with team and stakeholders during formal and informal interaction.
- Seek opportunities for and obtain buy-in for developing working process enhancements and/or efficiencies that will improve the impact and effectiveness of your role.

**Essential Qualifications - NQF Level**
- Matric / Grade 12 / National Senior Certificate
- Advanced Diplomas/National 1st Degrees

**Preferred Qualification**
- Relevant Bachelors Degree, National Diploma or IMM Degree at NQF Level 6

**Preferred Certifications**
- Marketing Association of South Africa (MASA)

**Minimum Experience Level**
- 3 or more years as a marketing assistant or marketing coordinator and three to five years in event management.

**Technical / Professional Knowledge**
- Business writing skills
- Communication strategies
- Understanding of branding & brand building principles and techniques as drivers of marketing strategy
- Writing of briefs and verbal articulation thereof to internal and external audiences
- Governance Risks and Controls

**Behavioural Competencies**
- Adaptability
- Continuous Learning
- Collaborating
- Initiating Action
- Managing Work
- Quality Orientation

**People Specification**
- **_Please contact the Nedbank Recruiting Team at - Refilwe Falatsi_

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