Marketing Manager

4 weeks ago


Muizenberg, South Africa Megan Förg Consulting Full time

**About the Role**:
We are looking for an innovative, creative and organised mid-level marketing manager to join the team. The individual will work in conjunction with the other marketing manager to grow the brand further in Southern Africa across all channels.

**Requirements**:
3 year Marketing Degree
Minimum 3 - 5 years’ direct brand management experience (non-negotiable)
Retail brand experience - ESSENTIAL
Understand and interpret brands within South African markets
Sound knowledge of traditional marketing opportunities/techniques and concepts within a retail environment, including but not limited to: Print media, Out of Home, Brand Activations, TV planning and Inserts.
Experience working directly with media owners and print suppliers
A good understanding of media jargon.
Experience with media bookings across various media channels.
Valid driver's license
Able to travel locally on a regular basis

**Duties**:
Explore ways of improving existing products and services and increasing profitability.
Drive profitable sales, brand growth and loyalty within each of the company’s profit centres.
Leverage customer insight data as well as monitoring and analysing of market trends to identify marketing opportunities.
Identify target markets and develop strategies to communicate with them.
Ensure brand communication for areas of responsibility are consistent with the company and brand positioning, which include promoting uniformity and consistency of brand.
Creating / developing / managing marketing plans.
Forecasting, budgeting/expense planning and management, etc.
Recommending areas for local marketing to develop the business.
Monitoring and managing performance to ensure objectives are met.
Managing brand communications and publications.
Setting the strategic marketing direction and developing the annual marketing plan in conjunction with the rest of the marketing management team
Evaluate customer research, market conditions, competitor data and implement marketing plan changes as needed.
Effectively manage store advertising budgets to ensure all goals are consistently being met.
Work with operations teams to create programmes to improve overall store compliance with marketing programmes.
Develop in-store promotional themes and promotions around the national promotions, including stationery management and dispatch thereof.
Approve brand usages in advertising initiatives
Traditional marketing experience - radio and tv campaign development and implementation
Manage outside agencies to ensure efficient use of resources.
Manage brand identity and consumer research data.
Recommend changes to strategies based on results and findings.
Analyse and report the success/effectiveness of targeted advertising campaigns, and promotions.
Assist with special projects as needed.



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