Copywriter

6 days ago

Cape Town, South Africa HyperionDev Full time

**ABOUT US**:
HyperionDev is the largest provider of software development education in Southern Africa, and one of the largest globally. Counted among the top education technology startups in EMEA with headquarters in Cape Town and London, we support learners from over 40 countries in changing into fulfilling tech careers. We are dedicated to closing the global tech skills gap and we achieve this by integrating tech education with human mentorship and expert code review, lowering the cost of accessing tech careers.

In 2017 we won first prize in Facebook's Innovation Challenge, with Facebook selecting us as the most socially impactful startup operating in Africa and financially backing us, alongside Google. In 2020-21, we closed one of the largest Series A fundraises in South Africa with nearly 1500 investors backing us in the biggest crowdfunding round in history for an Africa-linked startup.

We were originally launched from the University of Cambridge, and our leadership team consists of world-leading talent from companies such as Google, 2U, and Zando. We are looking for team members who are ambitious, motivated and have a track record of over-achieving and exceeding targets.

Join us at a time when we are reinventing tech education and how technology can drive higher quality education at scale for markets that have some of the most underperforming tertiary institutions and schools globally.

**ABOUT THE ROLE**:
As a Copywriter you'll use your strong copywriting and editorial skills to create content that brings to life our positioning and fuels thought leadership, drives engagement and generates inbound leads to build the sales pipeline. A portfolio of written work that demonstrates your abilities is a must-have for this role.

**RESPONSIBILITIES**:

- Create clear and appealing communication of our company identity and brand story
- Regular writing of SEO optimised blog posts
- Produce copy for performance marketing needs, from Facebook and Tik Tok ads to Youtube videos
- Ongoing improvement of the content (and results) on our website
- Create engaging content for our Social Media
- Perform the day-to-day community management of our social media channels
- Optimise Brand Awareness and our Thought Leadership
- Use data analysis (Google Analytics, our CRM, and other sources) to inform your decisions
- You may not know what CRO and A/B tests are, but you're going to read up on them right after reading this

**REQUIREMENTS**:
**Minimum**:

- 2-3+ years of work experience as a copywriter or content editor
- 1+ years of experience actively involved in the the brand messaging for a large consumer or business facing brand
- A qualification in creative writing, journalism, marketing, English, or a related field
- Perfect written communication skills, and near-perfect verbal communication skills
- A track record of exceeding targets and ambition
- Strong knowledge of digital marketing as a whole
- A working knowledge of Google Analytics and other data analysis tools
- Practical experience with SEO

**Preferred**:

- 3+ years of copywriting experience, including experience in thought leadership, brand messaging, and co-ordinating the rebranding of a company
- A track record of excellent brand-writing skills, evidenced by creative awards and public accolades
- Experience writing copy for a brand that reaches hundreds of thousands of consumers monthly
- Experience as an editor of a large-scale digital marketing platform (eg a blog, website)

**BENEFITS**:

- Flexible & remote working:_ We are a remote-friendly organisation and offer flexible work options.
- Generous annual leave, life cover and medical benefits:_ We provide 19 annual leave days as part of our leave policy along with two half-days that can be taken at your discretion. We also provide health insurance/medical aid contribution and group life cover for our team.
- Learn new tech skills:_ You can do 1 free bootcamp per employee per year with a 50% family discount.
- Join the heart of tech in Africa, the US, and Europe: _You'll work with the best of the best in edtech and developer education. Join one of the most ambitious and highest performing tech companies in the space, with a founding team that draws their former experience from companies such as Google, Amazon, GetSmarter/2U, and Yoco.
- Life-changing work:_ Solve real problems that make education and tech careers accessible to those who need it most: you're allowed to brag about it.

OUR VALUES

We're a people-first company with a purpose that underlines everything we do. We're obsessed with the potential in people and challenge them to do their best work. We embrace a culture of growth and learning to deliver on our vision and ours is a relentless quest for improvement.

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