Paid Media Lead

1 day ago

Durban, South Africa Switch Consultants Full time

eCommerce experience and have successfully completed online courses in relation to DSP and DV360.
The detail:
Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
Working cross-departmentally to align campaign strategies and goals across the organization
Providing ongoing actionable insights into campaign performance to relevant stakeholders
Defining, measuring, and evaluating relevant paid media KPIs
Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
Overseeing and managing the overall budget for paid media
Conducting in-depth keyword and website research, ad grouping, and audience targeting
Maintaining knowledge of industry best practices and new technologies
Create custom reporting dashboards using Google Analytics
Work with Campaign Managers on all elements related to SEM and display ad campaign execution to ensure proper
tracking and reporting
Manage daily execution of paid media campaigns across search, display, search, social and mobile
Lead and participate hands-on in the development, execution, and management of paid digital campaigns for SEM,
display, and social advertising
Conduct performance analysis of our existing paid social media programs and identify opportunities for optimization
Manage day-to-day operations of Paid Media campaigns, including Paid Search keyword development, campaign
optimization, display, analytics
Responsible for the account-specific technical implementation of digital campaigns including display trafficking,
partner coding, and tagging, of digital media campaigns
Lead strategic planning sessions and team meetings
Help create and execute educational initiatives for the paid media team such as developing internal resources and
training sessions
Stay on top of new and emerging industry trends, technologies, and platform advancements
Conduct regular one-on-one meetings with other members of the paid media team in order to provide guidance and
performance feedback
Help develop integrated digital marketing strategies in collaboration with other departments and client teams
Communicate. Collaborate.
Effectively articulate and support strategic and design decisions based on the brief and agreed strategy.
Work in close collaboration with relevant game-changers to provide creative content and solutions, meet brand
strategic requirements, and articulate in the correct brand voice.
Liaise with stakeholders regarding design requirements, progress, rationale, and creative ideas.
Change is constant.
Juggle multiple projects and adapt to changing priorities and tight schedules.
Are you this person?
At least 5+ years experience in paid media
Experience managing budgets and campaigns across multiple digital advertising channels including paid search,
paid social, display, retargeting, video, etc.
Experience with programmatic platforms and media buys
Google Analytics, Adobe Analytics, and Google Tag Manager experience
Working knowledge of bid management and ad serving platforms
Experience in Google Floodlights
Strong written and verbal communications skills
Excellent research and analytical skills
Strong Excel skills
Ability to meet deadlines under pressure
Ability to multitask and thrive in a fast-paced environment
Excellent time management
Ignite your Career Today

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