Paid Media Lead

1 day ago

Durban, South Africa Talented Recruitment Full time

KwaZulu Natal, Durban
- (Negotiable)

Paid Media Lead required to join corporate based in Umhlanga.

**Requirements**:

- At least 5+ years’ experience in paid media
- Experience managing budgets and campaigns across multiple digital advertising channels including paid search, paid social, display, retargeting, video, etc.
- Experience with programmatic platforms and media buys
- eCommerce experience
- DSP and DV360 or related certificates
- Google Analytics, Adobe Analytics, and Google Tag Manager experience
- Performance Media experience (conversions/KPI's etc.)
- Working knowledge of bid management and ad serving platforms
- Experience in Google Floodlights
- Strong written and verbal communications skills
- Excellent research and analytical skills
- Strong Excel skills
- Ability to meet deadlines under pressure
- Ability to multitask and thrive in a fast-paced environment
- Excellent time management

**Duties and responsibilities**:

- Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
- Working cross-departmentally to align campaign strategies and goals across the organization
- Providing ongoing actionable insights into campaign performance to relevant stakeholders
- Defining, measuring, and evaluating relevant paid media KPIs
- Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
- Overseeing and managing the overall budget for paid media
- Conducting in-depth keyword and website research, ad grouping, and audience targeting
- Maintaining knowledge of industry best practices and new technologies
- Create custom reporting dashboards using Google Analytics
- Work with Campaign Managers on all elements related to SEM and display ad campaign execution to ensure proper tracking and reporting
- Manage daily execution of paid media campaigns across search, display, search, social and mobile
- Lead and participate hands-on in the development, execution, and management of paid digital campaigns for SEM, display, and social advertising
- Conduct performance analysis of our existing paid social media programs and identify opportunities for optimization
- Manage day-to-day operations of Paid Media campaigns, including Paid Search keyword development, campaign optimization, display, analytics
- Responsible for the account-specific technical implementation of digital campaigns including display trafficking, partner coding, and tagging, of digital media campaigns
- Lead strategic planning sessions and team meetings
- Help create and execute educational initiatives for the paid media team such as developing internal resources and training sessions
- Stay on top of new and emerging industry trends, technologies, and platform advancements
- Conduct regular one-on-one meetings with other members of the paid media team in order to provide guidance and performance feedback
- Help develop integrated digital marketing strategies in collaboration with other departments and client teams
- Effectively articulate and support strategic and design decisions based on the brief and agreed strategy.
- Work in close collaboration with relevant game-changers to provide creative content and solutions, meet brand strategic requirements, and articulate in the correct brand voice.
- Liaise with stakeholders regarding design requirements, progress, rationale, and creative ideas.
- Juggle multiple projects and adapt to changing priorities and tight schedules

**IMPORTANT NOTICE**

**I hereby consent for Talented Recruitment to process my personal information as part of the recruitment process. Talented Recruitment shall take all reasonable measures to protect the personal information of applicants and for the purpose of this disclaimer “personal information” shall be defined as detailed in the Protection of Personal Information Act, Act 4 of 2013 (“POPIA”).**
- For more information please contact:

- Kelly Andrews

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