Social Media
1 week ago
**RAIN APP: KICK STARTING THE RETENTION & LOYALTY CONTENT STRATEGY**:
- Develop strategies and implementation plans which:
- Increase customer lifetime value / retentions via dynamic in app content & loyalty program.
- Increase rain brand engagement driven by engaging in app customised communication plans.
- Implementation of measurement framework and metrics.
**KEY RESPONSIBILITIES**:
- Collaboratively develop content strategy aligned with short-term and long-term marketing targets
- Set clear objectives for content creation, i.e., brand awareness, sales, web traffic
- Liaise with content writers to ensure brand consistency and tone of voice
- Manage content distribution to online channels and social media platforms to increase positive engagement and customer advocacy
- Manage team responsible for content distribution to brands own/paid/social channels
- Stay up to date with developments and generate new ideas to engage current customer base and draw new/potential customer attention
- Management of social media listening and reporting tool
- Gatekeeping social media security, monitoring spam accounts etc.
- Developing matrix for measurement balancing social listening and internal data to weight the
**Knowledge required**
**_Experience_**
- Experience managing social media for consumer/ FMCG brands social media marketing; metric setting
- Deep understanding of social media marketing measurements, data sources, analytics platforms to evaluate social media (paid and organic)
- This involves listening to tools and internal data to build the full picture of campaign measurement to report back to business on key initiatives
- Marketing knowledge and campaign execution; tools and team management
- Experience in social media paid advertising will be a plus.
- Strong collaboration skills to work across consumer team and other key departments
- Strong bias towards optimisation of social media initiatives: channel, content, audiences
- Reporting: working with data analytics to generate required template for reporting with key internal & external data sources.
**Skills & Qualifications**
Essential:
- MA degree in Marketing / specialist degree in SM
- Several years exp in client / agency in social media strategy
- Strong understanding of Social Media Platforms & KPIs: Deep understanding of social media marketing measurements
- Passionate about content & positively impacting brand experience on social.
- Excellent organisational and planning skills
- Excellent communication skills
- Strong multi-tasking skills
- Experience in leading a team
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