In-house Digital Copywriter: Global Adventure Gear

2 weeks ago


Cape Town, South Africa Viv Gordon Placements Full time

We have a captivating on-site opportunity for a creative and skilled Mid-Weight Digital/integrated Copywriter to join the dynamic marketing team, in-house at a global adventure gear company in Cape Town. The successful Copywriter will be responsible for implementing and contributing to digital marketing campaigns.

**Responsibilities**:
Copywriting Excellence:
Brand Voice and Tone:

- Develop and maintain a consistent brand voice and tone across all written content, ensuring it aligns with our brand identity, values, and messaging guidelines.

Collaborative Ideation:

- Collaborate with cross-functional teams, including designers, and marketers, to brainstorm and develop innovative marketing campaigns that effectively communicate key messages and drive desired actions.

Market Research:

- Conduct research to understand target audience preferences, behaviors, and trends to inform the creation of relevant and impactful copy.

Editing and Proofreading:

- Review and edit copy to ensure accuracy, grammar, spelling, and adherence to brand guidelines before finalising content for publication.

Adaptation and Optimisation:

- Continuously refine and optimise copy based on performance metrics, user feedback, and changing marketing objectives to improve conversion rates and overall engagement.

Stay Updated:

- Keep abreast of industry trends, emerging technologies, and best practices in copywriting and content marketing to contribute fresh ideas and approaches.

**Requirements**:

- Bachelor’s degree in English, Marketing, Communications, Journalism, or a related field (or equivalent experience).
- Proven experience as a copywriter, preferably within a marketing or advertising environment.
- Exceptional writing, editing, and proofreading skills, with a strong portfolio showcasing a variety of copywriting projects.
- Relevant writing experience in camping, adventure, outdoor tourism, safari, etc.
- A deep understanding of branding, messaging, and storytelling techniques.
- Proficiency in adapting writing styles for different platforms and audiences.
- Familiarity with SEO principles and optimisation techniques is a plus.
- Strong communication and interpersonal skills, with the ability to work collaboratively and receive feedback.
- Detail-oriented with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Proficiency in using relevant tools and software (e.g., Microsoft Office, Google Suite, content management systems, project management tools).

City: Cape Town

Country: South Africa

Level of Expertise: Mid

Remuneration: Negotiable

Reference Number: #Tam729

**Tamara Wolpert**:
GM & Consultant


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