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Senior Marketing Manager
1 week ago
No Relocation Assistance Offered
# 160848 - Midrand, Gauteng, South Africa
Job responsibilities:
The main purpose of this role will be to develop Strategy, Innovation and IBE for our key brands. You will handle and implement outstanding innovation & IBE including:
Partnering with insights to leverage people centricity and trends
Define the Brand Promise, Strategy, and Long Term Growth Plan (incl. 4Ps, innovation & communication)
Develop focussed innovation roadmaps based on the brand/hubs strategic needs and commercial requirements
Develop the specific innovations for all elements of the bundle - partnering with R&D Technology, Supply Chain, Packaging & Design
Develop the IBE by partnering with our advertising agency & collaborating with other Divisions Besides this, you will need to partner with other cross functional teams including Customer Development, Retail Marketing and Finance.
Skills And Proficiencies:
Proven to be proficient in the ability to be strategic & analytical (connecting the dots), challenge “group think”, being creative, dealing with ambiguity, leading cross functional teams. Having the candour of a growth mindset, people centricity, being up to the challenge and always curious / passionate along with the functional skills/familiarity in digital & design.Required Qualification:
14+ Years of successful experience in FMCG marketing (brand strategy, portfolio management, communication development, commercial growth plans)
8+ Years of demonstrated capability in end-to-end innovation development
Full understanding of the innovation process from insight scouting to concept writing & testing, to full bundle development & go to market with the commercial teams
Full bundle development - formula, clinical support, claims, design & packaging
Management of cross functional teams to deliver
Experience in Design thinking & agile innovation development
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