Executive Brand
4 weeks ago
**Position Overview**:
Accountable for defining and developing the brand and integrated marketing communications plans with the aim of targeting key segments through multiple touchpoints using ATL and BTL campaigns.
**Functional Areas**:
Media Planning & Strategy
Marketing & Brand Communications
Sponsorships & Events
Digital Marketing
Trade Marketing
Public Relations
**Primary functions**:
Defi ne and reinforce market position through brand positioning and affinity-driving campaigns.
Design and manage the integrated marketing communications plan across all segments, channels ,and products for ATL and BTL using innovative and customer-oriented go-to-market strategies.
Manage and drive CSB’s marketing eff orts across online and offline channels.
Align marketing communications with go-to-market trade marketing.
Optimize media channels, media networks and available properties.
Liaise with HR Heads to develop measures that will drive employee advocacy and position the company as an employer of choice.
Provide oversight on brand framework and architecture design including developing and maintaining a comprehensive set of brand identity tools and guidelines across the group.
Define, manage and evolve the company's sponsorship strategy and portfolio to uplift brand equity.
**Job Requirements**:
- Minimum 3 year degree (NQF level 7) in Marketing/Communications.
- 8 years or more experience in Brand & Communications.
- 3 years or more experience on senior management level.
- Retail or Telecommunications experience
**Salary**: R1 600 000,00 - R2 300 000,00 per year
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