Head of Marketing

2 weeks ago


Cape Town, South Africa Initiate international Full time

Are you a **Head of Marketing** looking for an exciting new challenge? An amazing **sports betting** company are looking for a dynamic and innovative Head of Marketing with a flair for the digital realm to lead their team in **Cape Town**. In this exhilarating role, you’ll be the driving force behind their marketing efforts, ensuring that their brand stands out in the competitive **sports betting** landscape. Join this team and be at the forefront of an industry that combines passion for sports with cutting-edge marketing strategies. Does this **job** sound perfect for you? Keep reading

Your key **job** responsibilities as the **Head of Marketing** in **Cape Town **will include:

- Develop and implement a strategic marketing plan, leveraging digital channels to drive brand awareness, customer acquisition, and retention
- Collaborate with internal teams to ensure consistent messaging and brand identity across all marketing channels
- Analyse market trends and consumer behaviour to identify growth opportunities and optimise marketing strategies accordingly
- Track and measure the effectiveness of marketing campaigns using analytics tools, providing actionable insights to drive continuous improvement
- Manage the marketing budget, allocating resources effectively to maximise ROI and achieve business objectives
- Build and maintain strong relationships with external partners, agencies, and influencers to expand their brand reach and drive strategic partnerships.

Requirements for this **Head of Marketing job** in **Cape Town**:

- Bachelor’s degree in Marketing, Business, or a related field. Advanced degree preferred
- Extensive experience in digital marketing in the **sports betting** or online gaming industry
- Exceptional analytical skills, with the ability to interpret data, generate insights, and make data-driven decisions
- Demonstrated success in developing and executing innovative marketing campaigns that drive customer acquisition and revenue growth
- Excellent leadership and communication skills, with the ability to inspire and motivate a diverse team
- Up-to-date knowledge of industry trends and emerging technologies in digital marketing
- Solid project management skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment
- A passion for sports and a deep understanding of the **sports betting** landscape

If you wish to view additional Gaming, Betting, & Gambling jobs, please click through to our **job** section


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