Growth Marketing Manager

2 weeks ago

Cape Town, South Africa AnyVan Ltd Full time

AnyVan makes moving anything, anywhere easier, more affordable and greener for everyone. With Over 8 million customers across the UK and Europe since our launch over a decade ago, we’re proud to be known as the largest, fastest growing tech company in the logistics industry.

Like many popular marketplaces, we’re asset light - i.e., we don’t own any vehicles or employ any drivers. We work with our transport partners and use technology to disrupt the entire delivery and moving process and to optimise the most efficient journeys.

Sustainability is a core part of AnyVan’s mission and reducing environmental impact has always been at the heart of our business. We’re proud to say we’ve achieved carbon-neutral status on all our transport moves, and we won’t stop here.

We’ve continuously celebrated exciting growth and key milestones, a key highlight being a £125mn investment from Vitruvian partners to reinforce our position as the UK market leader. We’re expecting the next 5 years to be even more exciting.

Our platform might be driven by technology, but we know it’s our people that make AnyVan a great place to work. We think big, we think differently, and we empower our colleagues to make a difference. We know good ideas can come from anyone in any role - so if you’re a self-starter looking to ‘move’ your career forward - Team AnyVan would love to hear from you.

Our marketing team is looking for a Growth Manager to lead on our new channel efforts across the UK and our EU markets. This role will report into our Head of Performance Marketing, and will work closely with both the marketing and product teams. You will have the opportunity to build our experimentation and reporting framework, work on ways to automate and scale existing channels like paid social, while investigating new growth channel opportunities (whether online or offline) that allow us to find new ways to reach and acquire new customers.

**What you'll be doing;**:

- Define and manage our approach to growing new channels and improving existing channel efficiency through options such as automation
- Take a holistic approach to evaluating and assessing options across all channels - whether paid social, referral, better CRM promotions, direct mail etc
- Manage our marketing technology stack to ensure the team has access to the right tools to pursue intelligent growth, and work close with our product and tech teams to ensure that we are able to continue to develop and improve it
- Work with the data teams to maintain our marketing-mix-modelling and multi-touch attribution models to ensure all channels can be tracked equally
- Reporting results of initiatives back to the team and business against clear impact on growth and financial metrics such as ROAS

**Skills and experience we think will help you be successful in the role;**:

- Experience with direct-to-consumer tech businesses
- Deep knowledge of growth best practices and previous experience with key marketing tools
- Collaborative and influential, you can gain buy-in from, and manage relationships with multiple stakeholders across technology and business operations
- Highly commercial, are able to measure and understand the impact of your work on key business metrics such as revenue generation

**Our Values are**

**Own - Have fun, get it done**

**Drive - Progress Over Perfection**

**Deliver - One Team Thinking Big
We are extremely proud of our culture and believe in the many benefits that being in the office provides and all of our roles require regular time in our Cape Town office.

We support flexible and hybrid working wherever possible but some roles remain fully office based.

**Please note - Operational roles in our Contact Centre in Cape Town are fully office based. **Where we can support it, typical working patterns would be 3 days in the office and 2 days from home. However, we appreciate everyone’s situation is unique and are open to conversations.

**Diversity and Inclusion

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