Content Writer

6 days ago


Cape Town, South Africa Container xChange Full time

Job description

Every day, millions of containers are transported - and every third container is empty We solve that problem.

How? The container is the single biggest innovation in logistics of the last century and has revolutionized not only an entire industry but also changed the way we live and do business. However, while this iron box itself is simple, standardized, and efficient; using and owning containers is an operational nightmare. Market transparency is limited, trust along the value chain is low and most processes are manual and error-prone. Our mission is to change this—by providing a neutral platform for container owners and users to collaborate easily and efficiently. We are here to connect global container logistics to take the hassle out of owning and transporting container equipment

Content Writer (f/m/d)

We are looking for an innovative Content Marketing manager with an eye for compelling content. You will be responsible for further developing and growing content marketing at xChange by increasing our monthly visitors and MQLs, making xChange the go to source for container related content

Your tasks
- Define the bi-weekly content plan together with content team and write/ update blogposts, reports and lead ups to reach goals
- Analyse the success of our content marketing approach by identifying challenges and making strategic improvements wherever possible
- Implementation of SEO strategies
- Generate content ideas based on research from industry experts, news, internal and external data sources translating it into compelling stories for our network
- Pay attention to the xChange tone of voice while also bringing in your own style, continuing to improve the quality of our content
- Use tools such as Google Analytics, SEMrush and Google Dashboards to measure success of content

**Requirements**:
**Profile**:

- Substantial work experience in content marketing with experience in setting up a content strategy
- A Marketer at heart with a self-starter attitude and a strong passion for writing
- A convincing communicator with excellent English skills
- You have a high personal drive and are looking to take full ownership in your next challenge
- You have an analytical mindset with a clear understanding of conversion rates and how to optimize them.
- Knowledge of Google analytics, SEMrush, Google dashboards and Excel.

What to expect
- An exciting role: You have direct impact on our company growth by creating captivating content to increase our page visitors
- Potential to grow your career in a fast-growing, international environment
- A highly motivated, enthusiastic Marketing team - they can’t wait for you to join

**Benefits**:

- A dynamic and international team with ~ 40 nationalities across our 200+ team members & extremely flat hierarchies
- A highly scalable product with a proven product market fit ready to change the industry & do something good
- A great working atmosphere with an open minded and collaborative culture
- A fast-paced work environment and complex intellectual challenges from day 1
- Possibility to work remotely from anywhere around the world


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