Customer Marketing Lead

2 weeks ago

Durban, South Africa Be Different Recruitment Full time

KwaZulu Natal, Durban
- Plus Medical Aid, Pension Fund, Provident Fund, Preferential Banking Rates (Market related)- One of our clients in the banking sector, based in Johannesburg is urgently looking for a Customer Marketing Lead for KZN to provide strategic partnership to Sub-segment Business Unit EXCO, other relevant Business Unit EXCOs and Segment Marketing EXC by assessing business needs, offering marketing solutions, advising and directing the input into the development of overall segment marketing plans and leading programmes in line with the business strategic direction through the marketing value chain (consulting, programme leadership, strategic solutioning, development, execution and reporting and measurement.)
**This is a working from home opportunity as the banks have not returned to the offices. Most of our clients are talking about a hybrid working model**

**In order to be considered the following is required**:

- Minimum qualification: Relevant B Degree
- Preferred qualification: Relevant Post Graduate Commercial degree with specialisation in Marketing Management, or Business Management, Economics, Finance
- Minimum 10 - 12 years’ experience in a matrix environment, of which 3 - 4 years ideally at executive level
- Minimum 4 years’ experience in the financial services sector, services sector, or with commercial and Profit and Loss experience in other sectors
- Experience in commercial aspects of marketing: proposition, pricing, product, promotion, pack and place
- Leadership of teams and cross functional working

**Responsibilities**:
**Cost containment**:

- Increase operational efficiency and suggest solutions to enhance cost effectiveness
- Control costs for business area
- Plan, implement, manage and report on cost effectiveness and communicate or escalate any variances
- Manage high risk and problematic financial issues in area of accountability and contribute to the development of policy

**Budget Management**:

- Develop tactical budget for area of responsibility that minimise expenditure and manage costs
- Control the budget for area including the authorisation of expenditures and implementation of financial regulations

**Relationship Management**:

- Engage with relevant leaders to collaterally and proactively manage the requirements of relevant function or business
- Actively seek and contribute to diverse opinions
- Drive strategic relationships to collaterally make sense of the ambiguity and uncertainty inherent to the organisation

**Consulting**:

- Continuously engage business and marketing stakeholders to identify needs for marketing activities and set targets for business improvement through a consultative approach of contextualization and clarification
- Co-create with business and marketing stakeholders to find solutions for business challenges/opportunities, with the aim of elevating the marketing function

**Programme Management**:

- Clarify business requirements and translate business objectives to marketing objectives
- Create business case for investment and prioritize according to existing funding
- Compile marketing plan and determine the budget
- Determine outcomes and measurement requirements
- Capability selection (identify marketing disciplines)
- Identify marketing mediums and define messaging
- Resource the strategic solutioning team aligned to different capabilities
- Identify and allocate activities to Capability Leads
- Determine areas of impact and develop stakeholder map for delivering end to end solution

**Integrated Marketing Communications**:

- Translate marketing objectives into the integrated marketing communications (IMC) plan with direction on how to achieve the marketing objectives through identification of integrated communication channels, budget, and message hierarchy
- Assign the relevant capabilities to refine the IMC plan
- Identify capabilities required to deliver on the need through strategic solutioning, development, execution, reporting and measurement
- Lead the outcomes of the various capabilities through the marketing value chain
- Map for delivering the end-to-end solution through the development of project plan, timelines, workflows, stakeholder map and communications plan
- Demonstrate how IMC plans will translate into bottom line (P&L) efficiency and effectiveness measures

**Business Partnering**:

- Utilise understanding of contextual landscape, business and marketing strategies and find ways to link business and marketing functional strategies for the development of marketing programmes/ projects that are aligned to the overall strategy of the organization
- Provide feedback to business and marketing stakeholders regarding the progression and impact of marketing activities as they progress through the marketing value chain
- Share knowledge and insights regarding marketing activity performance and establish new goals to improve business performance

**Relationship Management**:

- Partner with Marketing/Capability Hea

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