Digital Marketing Lead

2 weeks ago

Durban, South Africa Jonsson Workwear Full time

At Jonsson Workwear, we're committed to creating brilliant experiences for each of our customers at every touchpoint. Whether they're encountering our brand for the first time online, exploring the many possibilities we offer, or finding their perfect workwear solution on our website, we aim to make each experience outstanding - online and beyond.

Our purpose is to inspire and enable peak performance across every industry. One of the ways we're able to connect hard-working individuals with the workwear they need is through a continuous and seamless digital journey that concludes with a purchase or exceptional customer service. This journey is crafted to captivate, inspire and effectively demonstrate how we make peak performance possible.

To take these online interactions to the next level, we seek the customer-focused, analytical and brand-building expertise of a Digital Marketing Lead to join our in-house Marketing team. In this integral and influential role, you'll drive the meaningful online connections that ultimately equip our customers to succeed in any job, industry and conditions.
- A customer-centric approach that anticipates and understands customer needs, creating tailored content that enhances their online experience.
- The creative vision to develop briefs that inspire impactful and innovative campaigns.
- A holistic approach to the digital journey, ensuring each touchpoint seamlessly connects to the next, ultimately driving conversions.
- Curiosity and a proactive mindset, continuously seeking opportunities to enhance our digital presence.
- Commercial awareness and an understanding of business priorities, guiding internal teams to ensure digital efforts support overall goals.
- Clear communication skills needed to collaborate with multiple teams to coordinate digital marketing efforts effectively.
- Strong analytical skills to interpret data and evaluate campaign performance, driving informed decisions that boost brand engagement.
- The digital expertise needed to effortlessly navigate multiple platforms and their tools, and suggest new solutions that optimise objectives.
- A passion for growth and learning, and always staying updated on industry innovations, tools, and best practices.

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