Brand and Communications Specialist

2 weeks ago


Bryanston, South Africa ASI Financial Services Full time

**Responsibilities**:
**Brand Management**
- Manage the visual and verbal elements that represent the brand, including brand position, style, tone, and corporate identity.
- Craft a compelling brand story and messaging that effectively communicates the brand's value proposition, benefits, and key differentiators.
- Monitor and analyse brand performance and perception using various metrics and tools. Track brand awareness, sentiment, customer feedback, and competitive landscape to identify areas for improvement and make data-driven decisions.

**Communication Management**
- Develop and implement strategic communication plans, which will include brand communications, channel strategy and internal communications.
- Maintain and develop communication tactics for different audiences & stakeholders, ensuring consistent brand messaging across all communication channels.

**Public Relations**
- Implement public relations initiatives: identify opportunities for media coverage, sponsorships, partnerships, and other PR activities to promote the brand and manage public perception.
- Liaise with media houses [as the primary point of contact], coordinate interviews and effectively communicate the brand’s key messages to the media and ensure positive media exposure.

**Content Marketing**
- Develop a content and implementation strategy that aligns with the business communication mix and aligns with the brand's messaging and meets brand objectives.
- Regularly review and update existing content to ensure it remains accurate, relevant, and valuable, ensuring all content resonates with the target.

**Qualifications and Competencies**:

- Relevant tertiary qualification in marketing, communications, public relations, or similar fields with demonstrated success.
- Minimum 3 years related professional experience in a marketing role.
- Strong communications skills and reporting skills
- Excellent written communication skills.
- Digital marketing experience is essential, with campaign development experience.
- Solutions driven with a desire to grow into a business and learn new skills to enhance self and the team.
- Ability to work independently as well as collaboratively with ASI Marketing Team and stakeholders.
- Excellent organisational skills, including the ability to manage multiple tasks and projects simultaneously while meeting deadlines.

Application Deadline: 2023/07/03


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