Marketing and Campaigns Manager

2 weeks ago

Sandton, South Africa Discovery Ltd. Full time

**Business Unit**:Marketing**Function**:Marketing Management**Date**:19 Apr 2023- Discovery - Marketing
Marketing and Campaigns Manager - Health**ABOUT DISCOVERY**
- Discovery’s core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our corepurpose, and whose own values align with those of Discovery. Our fast-paced and dynamic environment enables smart, self-driven people to be their best. As global thought leaders,Discovery is passionate about innovating to not only achieve financial success, but to ignite positive and meaningful change within our society.**KEY PURPOSE**
- To create brand and communication solutions that enable business to meet their objectives by:
- Driving and defining the implementation of brand and communication strategy and solutions. Interfacing with business stakeholders to define and co-ordinate brand orcommunication strategy.

**Areas of responsibility may include but not limited to**
- Unpack complex business needs and to provide creative solutions considering all stakeholders, which are consistent across all brands/ businesses and communities, and whichmeet best practice principles
- To ensure that solutions are in line with Discovery marketing model
- Build and maintain relationships with key business stakeholders, both at a strategic and operational level

**Campaign delivery and management**
- Directly manage and contribute to the creation and delivery of high-quality communication campaigns.
- Works within the Health team and Business owners to develop full lifecycle programs that are relevant and appealing to target audiences.
- Ensure each campaign has clear metrics that are aligned to business objectives.
- Define, change and implement campaign processes

**Campaign analytics**
- Carry out post-campaign analysis to report KPIs and distribute learnings
- Routinely analyse data and troubleshoot to understand issues and identify solutions
- Develops and analyses key marketing metrics to ensure campaigns are meeting goals.
- Prepare and disseminate regular summary reporting for senior management-
**Proactive approach.**
- Bringing ideas to business
- Doing feasibility studies and defining new ways of doing things
- Measure impact and drive corrective action
- Ensure effective implementation of plans
- Manage conflict
- Reactive approach.- Responding to business needs

**COMPETENCIES**

**Knowledge**
- Different Discovery audiences
- Various media channels, including electronic
- Discovery’s products and business processes
- Key individuals in Discovery and who to go to for what
- Print and production processes (including time lines and costing)

**Skill**
- Convert technical information to audience appropriate communication
- Influence and persuade people to get things done
- Negotiate
- Present and sell your ideas
- Question processes, strategy and outputs
- Multi-task on multiple projects Leadership skills: Guide, develop and motivate others
- Make decisions
- Solve complex problems
- Build trusted partnerships
- Manage conflict
- Manage trade offs
- Instill confidence in others
- Communicate well in English both in writing and verbally
- Campaign management
- Experience on Everlytic or SAP Hybris preferred
- HTML experience would be an advantage
- Ability to troubleshoot coding problems
- Ability to define new audience types
- Good understanding of database concepts and segmentation
- Expertise in Ms Office (Excel, Powerpoint, Word).

**Attributes**
- Empathetic
- Diplomatic
- People and relationship focused
- Sociable
- Team player
- Seen as a trusted advisor by clients
- Resilient
- Able to work calmly under pressure and provide answers and direction to others
- Flexible and adaptable
- Tenacious and persistent
- Dynamic and energetic
- Driven
- Confident
- Passionate
- Have initiative
- being a self-starter
- Naturally inclined to work hard
- Action oriented (doer)
- Solution oriented
- Detail oriented
- Ability to think outside the box

**EDUCATION AND EXPERIENCE**

**Qualifications**
- Minimum 3-year undergraduate
- Post graduate qualification in marketing is preferable
- Relevant industry qualification
- Minimum of 5 years’ experience in Marketing or Communication
- Relevant industry experience, experience in Corporate Wellness, Employer or Business to Business healthcare marketing is preferable
- Experience on Everlytic or SAP Hybris preferred
- HTML experience would be an advantage.
- EMPLOYMENT EQUITY
The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.

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